Should Only Startups with Products Get Funded?
Is a startup with a defined product for a specific market really more valuable than a startup without those things? It depends on what you know about your market.
Recent Posts
Weekend Startup Marketing Reading April 20
Lessons learned from a social entrepreneur, a discussion on vision vs. market experience, the results of a digital content marketing survey and thoughts on the ideal marketer. Those stories and more in this week’s roundup.
6 Skills That Will get you a Startup Marketing Job
The skills startups are looking for in a marketing hire are remarkably consistent. These are the skills I hear about the most and how you might easily get them.
Weekend Startup Marketing Reading
Tips for getting your first 1000 customers, a conversation about marketing and sales alignment, SEO research for a new online business and tips for better listening for content marketers.
Lipstick on the Enviropig: A Tale of Messaging and Manure
If you tell people something is great and make sure not to talk about any of the risks or downsides of your product people will believe you, right?
Weekend Startup Marketing Reading
Startup Marketing tips from an SEO expert, a pair of interesting pricing experiments and great content marketing post that includes a great message matrix. Here’s the best startup marketing reading around the web this week.
A/B Testing: Knowing What Works Doesn’t Tell you Why
The results of an experiment where a hand-drawn doodle outperforms a professionally designed ad. tell us what worked but not necessarily why.
Industry Analysts: Can You Buy Coverage?
Industry analyst firms like Forrester and Gartner Group won’t write about you just because you pay them. You should be happy they don’t.
Pitching to Bloggers (and Journalists) – Tips for Startups
Most startups don’t have an agency helping them get coverage in blogs and publications. Here are some tips based on my experience.
Lousy Marketing Messages: 5 Causes and Solutions
There are so many examples of bad marketing messages out there yet some companies seem to effortlessly create great one. Why is that?
