About

04/13/2014

 

April New SquareAn engineer by training, I’ve worked as a marketing and sales exec for most of my career. I’ve run marketing and sales at a number of startups including Tulip Retail, DataMirror (acquired by IBM), Janna Systems (acquired by Siebel Systems), Sitraka (acquired by Quest software), Watcom (acquired by Sybase). I’ve also been a marketing exec at few larger companies where I’ve focused on launching and growing new product lines including IBM, Nortel and Siebel Systems.

Today I work mainly as a consultant to early-stage tech companies. My speciality is on market positioning and go-to-market strategy. I only work with startups that sell to businesses. If you think I can help you, drop me a line at aprildunford@gmail.com

I do a lot of speaking to audiences of startup folks or marketers in general. Some examples of recent talk can be seen below or on my Slideshare page.