April Dunford

I'm the Principal Consultant and founder of Rocket Launch Marketing. I've been doing Product Marketing for over 15 years and my background is a mix of experiences at both early stage start-ups as well as large global companies. My specialty is bringing new technology solutions to market.

Previous to founding Rocket Launch Marketing, I was the world-wide Director of Incubation Marketing at Nortel, a global provider of telecommunication equipment and a leading provider of solutions for Unified Communications. During my time at Nortel I helped launch Nortel’s Incubation Program to help foster innovation and tap the potential of Nortel’s over 30,000 employees.

Prior to joining Nortel, I spent several years at IBM as Program Director of Information Integration solutions. In this role I drove the creation of IBM’s Information Integration strategy and launched IBM’s first offerings into the Information Integration space. I also lead the strategy work for the market segment that resulted in several acquisitions by IBM.

Prior to joining IBM I was Worldwide Director of Marketing for Financial Services Products for Siebel Systems (acquired by Oracle corp.), the market leader for Customer Relationship Management Solutions. I was also Director of Product Marketing for Janna Systems, a start-up in the Customer Relationship Management space where I launched their first product into market and helped increase revenue by over 10 times in one year. Janna was acquired by Siebel Systems in one of the largest value transactions for a software company in Canadian history.

I have a degree in Systems Design Engineering from the University of Waterloo.