http://www.rocketwatcher.com/blog/2008/09/pr-is-not-marketing-and-you-cant-outsource-marketing.html by April Dunford Thu, 09 Feb 2012 15:09:26 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.rocketwatcher.com/blog/2008/09/pr-is-not-marketing-and-you-cant-outsource-marketing.html/comment-page-1#comment-531 Jeff Lowe Thu, 11 Sep 2008 18:33:47 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2008/09/pr-is-not-marketing-and-you-cant-outsource-marketing.html#comment-531 Thank you for this post, especially the final part. Folks, PR does not necessarily = Marketing. PR is a subset of and answers to Marketing. Good businesses, especially startups, need both to work hand in hand in order to most effectively understand & facilitate the exchange with the market. Thank you for this post, especially the final part. Folks, PR does not necessarily = Marketing. PR is a subset of and answers to Marketing. Good businesses, especially startups, need both to work hand in hand in order to most effectively understand & facilitate the exchange with the market.

]]> http://www.rocketwatcher.com/blog/2008/09/pr-is-not-marketing-and-you-cant-outsource-marketing.html/comment-page-1#comment-530 Bo Thu, 11 Sep 2008 17:13:36 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2008/09/pr-is-not-marketing-and-you-cant-outsource-marketing.html#comment-530 Here's a thought...start-ups are the firms that most need PR support. If I'm a big enterprise, of course I need PR guidance, but can't I bring that expertise in-house (if I want) and hire talented teams to do this? For a start-up, the guy writing the software code is many times the marketing guy at night. I've seen my fair share of PhD engineers that are literally geniuses with technology, but don't know the first thing about getting the word out properly. Being someone that can do both is a rare and valuable ability. Here’s a thought…start-ups are the firms that most need PR support. If I’m a big enterprise, of course I need PR guidance, but can’t I bring that expertise in-house (if I want) and hire talented teams to do this?
For a start-up, the guy writing the software code is many times the marketing guy at night. I’ve seen my fair share of PhD engineers that are literally geniuses with technology, but don’t know the first thing about getting the word out properly. Being someone that can do both is a rare and valuable ability.

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