Comments on: Logos and Other Stuff You Should Not Worry About

By: John Beck Foreclosure

John Beck Foreclosure — Tue, 10 Feb 2009 05:15:11 +0000

I am totally agree with the above person that brands are also build for the satisfaction of customer and to counts for more than a nice and beautiful logo.

By: April

April — Wed, 05 Nov 2008 09:58:43 +0000

Hey Dr. Jim – thanks for your comment! I couldn’t agree with you more that brand does not equal logo. I am starting to feel like the word “brand” gets thrown around so much lately that nobody has a clue what they mean when they say it anymore.
Hi Frank – I agree with your point as well and I think you and Jim are saying the same thing. Brands are built around customer experiences and that counts for a lot more than a nice logo (or lack thereof).
Hi Carl – thanks so much for the comment! I enjoyed the post and I think your process for building a name/logo is great!

By: Carl

Carl — Wed, 05 Nov 2008 06:27:33 +0000

I agree with you. I think brand is fabulous, but I am more inclined to believe that it is the product itself which holds the most sway, ultimately, with customers.
I just blogged about how we tackled it recently: http://www.carlknibbs.net/blog/2008/10/29/brand-names-and-logo-design-the-art-of-being-brave.html

By: Frank Levert

Frank Levert — Tue, 04 Nov 2008 13:53:46 +0000

I somewhat disagree. Although I don’t find logos to be as important for blogs (I don’t have one one mine either), a business with no logo would have to work much harder to keep my attention if it gets any.
When referring to a blogger like Seth Godin, it is important to note that he is also a book publisher, has been a speaker for many marketing events and has great knowledge to share. I’m not so sure he would have as many people coming back to his blog without the reputation he built through other channels. For instance, I found him boring and vague after visiting his blog for the first time but because of his reputation, I gave him a second chance that I might not have given to someone else.
As with interpersonal relations, branding is not everything but it can certainly help compensating for a lack of giggles and intellectual stimulus.

By: Dave

Dave — Thu, 30 Oct 2008 21:02:35 +0000

It’s all yours

By: Dr. Jim Anderson

Dr. Jim Anderson — Tue, 28 Oct 2008 19:33:24 +0000

Sigh, ok tech crowd, how about if we take just a moment and step back for a minute and give this whole branding thing another look over. I will be the first to agree that you can waste a great deal of cash on logos and branding and get nothing for it.
That being said, I think that everyone has missed the point here: a brand is not a logo (wasn’t that April’s first point?) but rather how a company / product makes you feel. Case in point: iPod, iPhone – don’t they just seem to reach out to you? That’s branding at work.
We humans are visual creatures. We like to look. You don’t have to get 3-D fancy, but you do need to give us a way to distinguish your work/firm/web site from everyone elses. Looks like it’s time to go make friends with an artist…
- Dr. Jim Anderson
http://www.TheAccidentalPM.com

By: April

April — Tue, 28 Oct 2008 18:49:17 +0000

Hey Shelley – Thanks for the comment! Graphic designers rock and when I go get my new look I’m coming to you!
April

By: Shelley Knegt

Shelley Knegt — Mon, 27 Oct 2008 12:51:15 +0000

As a graphic designer I want to argue the importance of branding or logo design. Truth is it’s really ALL about the product and how it is being positioned.

By: Michael

Michael — Mon, 27 Oct 2008 12:05:34 +0000

Another resource I have used before is 99deisgns.com – For $150 you get something that doesn’t look like clipart

By: April

April — Mon, 27 Oct 2008 11:34:37 +0000

Dave! You are like, so rocking my world right now! How much do you want for that!!?!!