http://www.rocketwatcher.com/blog/2008/11/killing-a-killer-product-in-5-easy-steps.html Product Marketing for Startups Sat, 13 Mar 2010 18:13:09 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.rocketwatcher.com/blog/2008/11/killing-a-killer-product-in-5-easy-steps.html/comment-page-1#comment-444 April Fri, 21 Nov 2008 14:27:24 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2008/11/killing-a-killer-product-in-5-easy-steps.html#comment-444 Hi Larry, Thanks for the comment. I am a big fan of incubating new products if they are being created inside a larger organization. These products have to be sheltered until they have enough revenue to be able to handle being absorbed by a larger business unit. Otherwise they are certain to be killed, either by accident or on purpose by those that see them as a threat to the status quo. April Hi Larry,
Thanks for the comment. I am a big fan of incubating new products if they are being created inside a larger organization. These products have to be sheltered until they have enough revenue to be able to handle being absorbed by a larger business unit. Otherwise they are certain to be killed, either by accident or on purpose by those that see them as a threat to the status quo.
April

]]> http://www.rocketwatcher.com/blog/2008/11/killing-a-killer-product-in-5-easy-steps.html/comment-page-1#comment-443 Larry McKeogh Fri, 21 Nov 2008 13:45:13 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2008/11/killing-a-killer-product-in-5-easy-steps.html#comment-443 Great post April, I would agree with each step. Some even stand on their own as a way to kill a product. One addition to consider is to treat the new product as a well established or existing product. This speaks to steps one and two. For example, if budgets are reduced 10%, it is an across the board exercise, including new products. Peter Drucker pointed out that they need to be in the "nursery." New products need to be coddled until they are able to stand on their own and fend for themselves. Then you can appoint the "professional manager." My experience has supported this analogy on several occasions. Great post April, I would agree with each step. Some even stand on their own as a way to kill a product.
One addition to consider is to treat the new product as a well established or existing product. This speaks to steps one and two. For example, if budgets are reduced 10%, it is an across the board exercise, including new products. Peter Drucker pointed out that they need to be in the “nursery.” New products need to be coddled until they are able to stand on their own and fend for themselves. Then you can appoint the “professional manager.” My experience has supported this analogy on several occasions.

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