http://www.rocketwatcher.com/blog/2008/11/the-broke-marketers-guide-to-brand-tracking.html by April Dunford Thu, 09 Feb 2012 15:09:26 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.rocketwatcher.com/blog/2008/11/the-broke-marketers-guide-to-brand-tracking.html/comment-page-1#comment-450 Andy Beal Sat, 22 Nov 2008 21:15:24 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2008/11/the-broke-marketers-guide-to-brand-tracking.html#comment-450 We built Trackur.com to offer a solution that is almost as affordable as "free" (just $18 a month) but as powerful as the big budget solutions. Please drop me an email April if you'd like to check it out. We built Trackur.com to offer a solution that is almost as affordable as “free” (just $18 a month) but as powerful as the big budget solutions.
Please drop me an email April if you’d like to check it out.

]]> http://www.rocketwatcher.com/blog/2008/11/the-broke-marketers-guide-to-brand-tracking.html/comment-page-1#comment-813 ElizabethHannan Fri, 14 Nov 2008 22:49:03 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2008/11/the-broke-marketers-guide-to-brand-tracking.html#comment-813 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @aprildunford: Blog Post: The Broke Marketers Guide to Brand Tracking http://tinyurl.com/5ar243</span></span> RT @aprildunford: Blog Post: The Broke Marketers Guide to Brand Tracking http://tinyurl.com/5ar243

]]> http://www.rocketwatcher.com/blog/2008/11/the-broke-marketers-guide-to-brand-tracking.html/comment-page-1#comment-2333 April Dunford Fri, 14 Nov 2008 21:17:17 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2008/11/the-broke-marketers-guide-to-brand-tracking.html#comment-2333 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Blog Post: The Broke Marketers Guide to Brand Tracking http://tinyurl.com/5ar243</span></span> Blog Post: The Broke Marketers Guide to Brand Tracking http://tinyurl.com/5ar243

]]> http://www.rocketwatcher.com/blog/2008/11/the-broke-marketers-guide-to-brand-tracking.html/comment-page-1#comment-449 April Fri, 14 Nov 2008 19:15:03 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2008/11/the-broke-marketers-guide-to-brand-tracking.html#comment-449 Mark - thanks for the comment! Marcel - You make a great point about the ability to track so much more with social media, and you guys would know a lot more about this stuff than I would. I like the "Net Promoted Score" - you guys should trademark that! April Mark – thanks for the comment!
Marcel – You make a great point about the ability to track so much more with social media, and you guys would know a lot more about this stuff than I would. I like the “Net Promoted Score” – you guys should trademark that!
April

]]> http://www.rocketwatcher.com/blog/2008/11/the-broke-marketers-guide-to-brand-tracking.html/comment-page-1#comment-448 Marcel LeBrun Fri, 14 Nov 2008 14:49:42 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2008/11/the-broke-marketers-guide-to-brand-tracking.html#comment-448 Hi April, I feel the same way about surveys and expensive studies. Your story of the company with 98% positive CSat, but unhappy customers is funny because we can all think of examples like that. In my view, measuring unsolicited comments (complaints, compliments, etc.) should give any brand a better measure. I like net promoter score as well. One of the things I like about social media is that you can go further. While the net promoter score asks (usually by survey) "How likely would you be to recommend our company to a friend?", this is still a subjective question. However, we can easily measure how many people ACTUALLY DID recommend your company to a friend online versus those who are detractors... more like a "net promoted score" (yes, I'm sure there is a better way to name that). Thanks for your comment about Radian6 - it is always appreciated. Regards, Marcel Hi April,
I feel the same way about surveys and expensive studies. Your story of the company with 98% positive CSat, but unhappy customers is funny because we can all think of examples like that. In my view, measuring unsolicited comments (complaints, compliments, etc.) should give any brand a better measure.
I like net promoter score as well. One of the things I like about social media is that you can go further. While the net promoter score asks (usually by survey) “How likely would you be to recommend our company to a friend?”, this is still a subjective question. However, we can easily measure how many people ACTUALLY DID recommend your company to a friend online versus those who are detractors… more like a “net promoted score” (yes, I’m sure there is a better way to name that).
Thanks for your comment about Radian6 – it is always appreciated.
Regards,
Marcel

]]> http://www.rocketwatcher.com/blog/2008/11/the-broke-marketers-guide-to-brand-tracking.html/comment-page-1#comment-447 Mark Evans Fri, 14 Nov 2008 13:09:16 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2008/11/the-broke-marketers-guide-to-brand-tracking.html#comment-447 April, Nice overview of what's going on and how to track it. I fall into DIY camp, which is cheap but does take time. Mark April,
Nice overview of what’s going on and how to track it. I fall into DIY camp, which is cheap but does take time.
Mark

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