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	<title>Comments on: Your Company Can Ignore Social Media but You Can&#8217;t</title>
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	<link>http://www.rocketwatcher.com/blog/2008/11/your-company-can-ignore-social-media-but-you-cant.html</link>
	<description>by April Dunford</description>
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		<title>By: April Dunford</title>
		<link>http://www.rocketwatcher.com/blog/2008/11/your-company-can-ignore-social-media-but-you-cant.html/comment-page-1#comment-2366</link>
		<dc:creator>April Dunford</dc:creator>
		<pubDate>Mon, 09 Feb 2009 20:13:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.aprildunford.com/http:/www.aprildunford.com/2008/11/your-company-can-ignore-social-media-but-you-cant.html#comment-2366</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;blog post - Your company can ignore social media but you can&#039;t http://tinyurl.com/6dhe45&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">blog post &#8211; Your company can ignore social media but you can&#8217;t <a href="http://tinyurl.com/6dhe45" rel="nofollow">http://tinyurl.com/6dhe45</a></span></span></span></p>
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		<title>By: Greg Guilmette</title>
		<link>http://www.rocketwatcher.com/blog/2008/11/your-company-can-ignore-social-media-but-you-cant.html/comment-page-1#comment-719</link>
		<dc:creator>Greg Guilmette</dc:creator>
		<pubDate>Mon, 24 Nov 2008 17:49:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.aprildunford.com/http:/www.aprildunford.com/2008/11/your-company-can-ignore-social-media-but-you-cant.html#comment-719</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT: April Dunford  	
aprildunford Your company can ignore social media but you can&#039;t http://tinyurl.com/6dhe45&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT: April Dunford<br />
aprildunford Your company can ignore social media but you can&#8217;t <a href="http://tinyurl.com/6dhe45" rel="nofollow">http://tinyurl.com/6dhe45</a></span></span></span></p>
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		<title>By: tyfn</title>
		<link>http://www.rocketwatcher.com/blog/2008/11/your-company-can-ignore-social-media-but-you-cant.html/comment-page-1#comment-442</link>
		<dc:creator>tyfn</dc:creator>
		<pubDate>Mon, 24 Nov 2008 05:25:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.aprildunford.com/http:/www.aprildunford.com/2008/11/your-company-can-ignore-social-media-but-you-cant.html#comment-442</guid>
		<description>People are on twitter talking about brands in their everyday life.
It is important from a marketing perspective to be there so that if I tweeting about a cool experience at Tim Hortons, then @timhortons should be able to respond. I like what Starbucks does on twitter and how they are aware of people tweeting about their brand and allow you provide tips or suggestions to them - @mystarbucksidea.
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		<content:encoded><![CDATA[<p>People are on twitter talking about brands in their everyday life.<br />
It is important from a marketing perspective to be there so that if I tweeting about a cool experience at Tim Hortons, then @timhortons should be able to respond. I like what Starbucks does on twitter and how they are aware of people tweeting about their brand and allow you provide tips or suggestions to them &#8211; @mystarbucksidea.</p>
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