http://www.rocketwatcher.com/blog/2008/12/messaging-botox-a-quick-fix-for-saggy-messaging.html by April Dunford Thu, 09 Feb 2012 15:09:26 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.rocketwatcher.com/blog/2008/12/messaging-botox-a-quick-fix-for-saggy-messaging.html/comment-page-1#comment-416 April Thu, 22 Jan 2009 15:53:41 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2008/12/messaging-botox-a-quick-fix-for-saggy-messaging.html#comment-416 Hey Tom - Thanks so much for your comment. That's exactly the point I was getting at. Glad you like the blog! April Hey Tom – Thanks so much for your comment. That’s exactly the point I was getting at.
Glad you like the blog!
April

]]> http://www.rocketwatcher.com/blog/2008/12/messaging-botox-a-quick-fix-for-saggy-messaging.html/comment-page-1#comment-415 Tom Gibson Thu, 22 Jan 2009 13:56:03 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2008/12/messaging-botox-a-quick-fix-for-saggy-messaging.html#comment-415 I really like your practical approach in this piece April. My experience is there's a "get the messaging done - phew!" attitude out there, and never look at it again, particularly with technology startups. What I like about this approach is that it says hey, maybe there's not a problem, but at least have a look at it, touch your customers, .. is it still working. I think your approach helps get companies over the do nothing because it may turn into a huge deal. I'd like to make customer-centricity practices much more accessible to companies who now find it hard. I'm happy to have found your blog. Tom I really like your practical approach in this piece April.
My experience is there’s a “get the messaging done – phew!” attitude out there, and never look at it again, particularly with technology startups.
What I like about this approach is that it says hey, maybe there’s not a problem, but at least have a look at it, touch your customers, .. is it still working. I think your approach helps get companies over the do nothing because it may turn into a huge deal.
I’d like to make customer-centricity practices much more accessible to companies who now find it hard.
I’m happy to have found your blog.
Tom

]]> http://www.rocketwatcher.com/blog/2008/12/messaging-botox-a-quick-fix-for-saggy-messaging.html/comment-page-1#comment-414 April Tue, 30 Dec 2008 18:14:36 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2008/12/messaging-botox-a-quick-fix-for-saggy-messaging.html#comment-414 Good point. This is exactly the reason why messaging gets old. The features that once made you special are now common and new players have entered the market. On top of that, customer problems are always changing both due to changes in your market as well as those in related markets. I'm a big believer in yearly messaging reviews for just this reason. But if it's been a few years some folks hold off even longer because the project now seems too big to take on. If that happens, a quick fix is better than nothing and will get folks thinking about messaging again, which is a good first step. Good point. This is exactly the reason why messaging gets old. The features that once made you special are now common and new players have entered the market. On top of that, customer problems are always changing both due to changes in your market as well as those in related markets.
I’m a big believer in yearly messaging reviews for just this reason. But if it’s been a few years some folks hold off even longer because the project now seems too big to take on. If that happens, a quick fix is better than nothing and will get folks thinking about messaging again, which is a good first step.

]]> http://www.rocketwatcher.com/blog/2008/12/messaging-botox-a-quick-fix-for-saggy-messaging.html/comment-page-1#comment-413 Saeed Khan Tue, 30 Dec 2008 18:05:52 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2008/12/messaging-botox-a-quick-fix-for-saggy-messaging.html#comment-413 April, Good post. One thing to remember, and perhaps it was implicit in your post, but when reviewing your messaging, don't forget about positioning. Markets change over time with companies, products, technologies all rising and falling. Positioning must be clear and easily understood, and most of all credible. Positioning and messaging are tied together, so while some botox may be needed, just make sure you get a full dose. Saeed April,
Good post. One thing to remember, and perhaps it was implicit in your post, but when reviewing your messaging, don’t forget about positioning.
Markets change over time with companies, products, technologies all rising and falling.
Positioning must be clear and easily understood, and most of all credible. Positioning and messaging are tied together, so while some botox may be needed, just make sure you get a full dose.
Saeed

]]> http://www.rocketwatcher.com/blog/2008/12/messaging-botox-a-quick-fix-for-saggy-messaging.html/comment-page-1#comment-2336 April Dunford Mon, 29 Dec 2008 23:13:41 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2008/12/messaging-botox-a-quick-fix-for-saggy-messaging.html#comment-2336 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">blog post - Messaging Botox: A Quick Fix for Saggy Messaging. http://tinyurl.com/8w84qz</span></span> blog post – Messaging Botox: A Quick Fix for Saggy Messaging. http://tinyurl.com/8w84qz

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