http://www.rocketwatcher.com/blog/2009/02/marketing-penalty-cards.html by April Dunford Thu, 09 Feb 2012 15:09:26 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.rocketwatcher.com/blog/2009/02/marketing-penalty-cards.html/comment-page-1#comment-330 Dave H Wed, 25 Mar 2009 13:26:43 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/02/marketing-penalty-cards.html#comment-330 Awesome post - I was just searching for examples of goofy marketing jargon. I've been making my coworker giggle by repeatedly using variations of "synergy" in totally inappropriate context. We even came up with a fake company just to proliferate the jargon jokes. If I hear one more person say "plug and play" in relation to anything except computer based hardware, I'll have a fit. I fully believe you can have fun with these terms, exposing their absurdity. Product demos are the best place - if someone says "paradigm" then you should one-up them and respond with the question, "would you differentiate between your particular paradigm and a general multiparadigmatic approach?" Thanks - Dave Awesome post – I was just searching for examples of goofy marketing jargon. I’ve been making my coworker giggle by repeatedly using variations of “synergy” in totally inappropriate context. We even came up with a fake company just to proliferate the jargon jokes.
If I hear one more person say “plug and play” in relation to anything except computer based hardware, I’ll have a fit.
I fully believe you can have fun with these terms, exposing their absurdity. Product demos are the best place – if someone says “paradigm” then you should one-up them and respond with the question, “would you differentiate between your particular paradigm and a general multiparadigmatic approach?”
Thanks -
Dave

]]> http://www.rocketwatcher.com/blog/2009/02/marketing-penalty-cards.html/comment-page-1#comment-690 anthonyrstevens Mon, 02 Mar 2009 20:31:05 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/02/marketing-penalty-cards.html#comment-690 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Reading "Marketing Penalty Cards" from @aprildunford http://is.gd/ln75 (h/t @ScottHepburn)</span></span> Reading “Marketing Penalty Cards” from @aprildunford http://is.gd/ln75 (h/t @ScottHepburn)

]]> http://www.rocketwatcher.com/blog/2009/02/marketing-penalty-cards.html/comment-page-1#comment-2287 April Dunford Mon, 02 Mar 2009 19:47:35 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/02/marketing-penalty-cards.html#comment-2287 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">@ScottHepburn Thanks for the RT on my marketing penalty cards post ( http://is.gd/ln75 ) Your peeps are RT maniacs!</span></span> @ScottHepburn Thanks for the RT on my marketing penalty cards post ( http://is.gd/ln75 ) Your peeps are RT maniacs!

]]> http://www.rocketwatcher.com/blog/2009/02/marketing-penalty-cards.html/comment-page-1#comment-691 Joe Romanelli Mon, 02 Mar 2009 15:16:59 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/02/marketing-penalty-cards.html#comment-691 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Love this! thanks Scott. RT @ScottHepburn: Love this: "Marketing Penalty Cards" from @aprildunford http://is.gd/ln75</span></span> Love this! thanks Scott. RT @ScottHepburn: Love this: “Marketing Penalty Cards” from @aprildunford http://is.gd/ln75

]]> http://www.rocketwatcher.com/blog/2009/02/marketing-penalty-cards.html/comment-page-1#comment-692 Dave Folkens Mon, 02 Mar 2009 15:12:34 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/02/marketing-penalty-cards.html#comment-692 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT Good stuff-- "Marketing Penalty Cards" from @aprildunford http://is.gd/ln75</span></span> RT Good stuff– “Marketing Penalty Cards” from @aprildunford http://is.gd/ln75

]]> http://www.rocketwatcher.com/blog/2009/02/marketing-penalty-cards.html/comment-page-1#comment-693 Nadia Mercelis Mon, 02 Mar 2009 15:09:15 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/02/marketing-penalty-cards.html#comment-693 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Awesome.@ScottHepburn Love this: "Marketing Penalty Cards" from @aprildunford http://is.gd/ln75</span></span> Awesome.@ScottHepburn Love this: “Marketing Penalty Cards” from @aprildunford http://is.gd/ln75

]]> http://www.rocketwatcher.com/blog/2009/02/marketing-penalty-cards.html/comment-page-1#comment-694 Scott Hepburn Mon, 02 Mar 2009 15:06:02 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/02/marketing-penalty-cards.html#comment-694 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Love this: "Marketing Penalty Cards" from @aprildunford http://is.gd/ln75</span></span> Love this: “Marketing Penalty Cards” from @aprildunford http://is.gd/ln75

]]> http://www.rocketwatcher.com/blog/2009/02/marketing-penalty-cards.html/comment-page-1#comment-695 Jan Korb Mon, 02 Mar 2009 12:22:00 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/02/marketing-penalty-cards.html#comment-695 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @ScottHepburn "Marketing Penalty Cards" http://is.gd/ln75 Get ya some.</span></span> RT @ScottHepburn “Marketing Penalty Cards” http://is.gd/ln75 Get ya some.

]]> http://www.rocketwatcher.com/blog/2009/02/marketing-penalty-cards.html/comment-page-1#comment-329 Libby | email list marketing Mon, 02 Mar 2009 11:50:26 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/02/marketing-penalty-cards.html#comment-329 Thanks for the post April. Like Robert, I've seen a lot of companies claim success but they are truly starting out. Is is better to claim your expertise and success in your email list marketing/social networking or is it better to state the truth. Do you think you lose credibility by saying your my first but most important client? Do you think someone would go with you being honest about starting up or would prefer to go with someone that claims to be the best? Thanks for the post April. Like Robert, I’ve seen a lot of companies claim success but they are truly starting out. Is is better to claim your expertise and success in your email list marketing/social networking or is it better to state the truth. Do you think you lose credibility by saying your my first but most important client? Do you think someone would go with you being honest about starting up or would prefer to go with someone that claims to be the best?

]]> http://www.rocketwatcher.com/blog/2009/02/marketing-penalty-cards.html/comment-page-1#comment-328 April Dunford Mon, 02 Mar 2009 10:33:52 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/02/marketing-penalty-cards.html#comment-328 Hi, Thanks for the comment. I worked at a couple of big companies where if I had a buck for every time I heard the word "robust" I would have been able to buy myself a golf course ;-) April Hi,
Thanks for the comment. I worked at a couple of big companies where if I had a buck for every time I heard the word “robust” I would have been able to buy myself a golf course
April

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