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	<title>Comments on: The Importance of Storytelling in Marketing</title>
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	<link>http://www.rocketwatcher.com/blog/2009/02/the-importance-of-storytelling-in-marketing.html</link>
	<description>by April Dunford</description>
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		<title>By: Janneke Moerel</title>
		<link>http://www.rocketwatcher.com/blog/2009/02/the-importance-of-storytelling-in-marketing.html/comment-page-2#comment-10741</link>
		<dc:creator>Janneke Moerel</dc:creator>
		<pubDate>Tue, 15 Nov 2011 01:47:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.aprildunford.com/http:/www.aprildunford.com/2009/02/the-importance-of-storytelling-in-marketing.html#comment-10741</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @aprildunford: The Importance of Storytelling in Marketing http://t.co/TsSFuB0O&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @aprildunford: The Importance of Storytelling in Marketing <a href="http://t.co/TsSFuB0O" rel="nofollow">http://t.co/TsSFuB0O</a></span></span></span></p>
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		<title>By: Netania Engelbrecht</title>
		<link>http://www.rocketwatcher.com/blog/2009/02/the-importance-of-storytelling-in-marketing.html/comment-page-2#comment-10456</link>
		<dc:creator>Netania Engelbrecht</dc:creator>
		<pubDate>Sun, 25 Sep 2011 15:59:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.aprildunford.com/http:/www.aprildunford.com/2009/02/the-importance-of-storytelling-in-marketing.html#comment-10456</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Importance of &#039;Storytelling&#039; in Marketing http://t.co/3oub46lE  #ICM&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Importance of &#39;Storytelling&#39; in Marketing <a href="http://t.co/3oub46lE" rel="nofollow">http://t.co/3oub46lE</a>  #ICM</span></span></span></p>
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		<title>By: Phil Witcomb</title>
		<link>http://www.rocketwatcher.com/blog/2009/02/the-importance-of-storytelling-in-marketing.html/comment-page-2#comment-10348</link>
		<dc:creator>Phil Witcomb</dc:creator>
		<pubDate>Tue, 09 Aug 2011 16:08:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.aprildunford.com/http:/www.aprildunford.com/2009/02/the-importance-of-storytelling-in-marketing.html#comment-10348</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @aprildunford: Great article on why storytelling is so important for companies http://t.co/qY7jLUV&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @aprildunford: Great article on why storytelling is so important for companies <a href="http://t.co/qY7jLUV" rel="nofollow">http://t.co/qY7jLUV</a></span></span></span></p>
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		<title>By: Larissa Spruill</title>
		<link>http://www.rocketwatcher.com/blog/2009/02/the-importance-of-storytelling-in-marketing.html/comment-page-2#comment-10246</link>
		<dc:creator>Larissa Spruill</dc:creator>
		<pubDate>Thu, 14 Jul 2011 04:49:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.aprildunford.com/http:/www.aprildunford.com/2009/02/the-importance-of-storytelling-in-marketing.html#comment-10246</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @aprildunford: The Importance of Storytelling in Marketing http://t.co/EiLK7Y0&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @aprildunford: The Importance of Storytelling in Marketing <a href="http://t.co/EiLK7Y0" rel="nofollow">http://t.co/EiLK7Y0</a></span></span></span></p>
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		<title>By: Atlantic Creative</title>
		<link>http://www.rocketwatcher.com/blog/2009/02/the-importance-of-storytelling-in-marketing.html/comment-page-2#comment-9685</link>
		<dc:creator>Atlantic Creative</dc:creator>
		<pubDate>Tue, 21 Jun 2011 19:04:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.aprildunford.com/http:/www.aprildunford.com/2009/02/the-importance-of-storytelling-in-marketing.html#comment-9685</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @aprildunford: The Importance of Storytelling in Marketing http://t.co/zJxcYQB &lt;Excellent Article&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @aprildunford: The Importance of Storytelling in Marketing <a href="http://t.co/zJxcYQB" rel="nofollow">http://t.co/zJxcYQB</a> &lt;Excellent Article</span></span></span></p>
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		<title>By: park sun joo</title>
		<link>http://www.rocketwatcher.com/blog/2009/02/the-importance-of-storytelling-in-marketing.html/comment-page-2#comment-9646</link>
		<dc:creator>park sun joo</dc:creator>
		<pubDate>Tue, 14 Jun 2011 11:21:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.aprildunford.com/http:/www.aprildunford.com/2009/02/the-importance-of-storytelling-in-marketing.html#comment-9646</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @aprildunford: The Importance of Storytelling in Marketing http://t.co/99Uw4A0&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @aprildunford: The Importance of Storytelling in Marketing <a href="http://t.co/99Uw4A0" rel="nofollow">http://t.co/99Uw4A0</a></span></span></span></p>
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		<title>By: Kaspars Jursons</title>
		<link>http://www.rocketwatcher.com/blog/2009/02/the-importance-of-storytelling-in-marketing.html/comment-page-2#comment-9439</link>
		<dc:creator>Kaspars Jursons</dc:creator>
		<pubDate>Tue, 31 May 2011 03:06:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.aprildunford.com/http:/www.aprildunford.com/2009/02/the-importance-of-storytelling-in-marketing.html#comment-9439</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;The Importance of Storytelling in Marketing http://t.co/eeHfXTK (via @aprildunford)&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">The Importance of Storytelling in Marketing <a href="http://t.co/eeHfXTK" rel="nofollow">http://t.co/eeHfXTK</a> (via @aprildunford)</span></span></span></p>
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		<title>By: Barrett Rossie</title>
		<link>http://www.rocketwatcher.com/blog/2009/02/the-importance-of-storytelling-in-marketing.html/comment-page-2#comment-8899</link>
		<dc:creator>Barrett Rossie</dc:creator>
		<pubDate>Tue, 15 Mar 2011 18:42:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.aprildunford.com/http:/www.aprildunford.com/2009/02/the-importance-of-storytelling-in-marketing.html#comment-8899</guid>
		<description>Thanks for this April. Stories/storytelling seems to be growing more important as an organizing principle for marketing communications.  I find stories a lot more helpful than &quot;brand.&quot;  

Brand: Artificial personality for a fictional entity
Story: How people communicate; the original viral media

When people can spread a story worldwide with a click, it pays to get it tight, memorable and compelling.</description>
		<content:encoded><![CDATA[<p>Thanks for this April. Stories/storytelling seems to be growing more important as an organizing principle for marketing communications.  I find stories a lot more helpful than &#8220;brand.&#8221;  </p>
<p>Brand: Artificial personality for a fictional entity<br />
Story: How people communicate; the original viral media</p>
<p>When people can spread a story worldwide with a click, it pays to get it tight, memorable and compelling.</p>
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	<item>
		<title>By: Sharing your story is the first step to becoming a slam poet</title>
		<link>http://www.rocketwatcher.com/blog/2009/02/the-importance-of-storytelling-in-marketing.html/comment-page-2#comment-8855</link>
		<dc:creator>Sharing your story is the first step to becoming a slam poet</dc:creator>
		<pubDate>Thu, 10 Mar 2011 00:48:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.aprildunford.com/http:/www.aprildunford.com/2009/02/the-importance-of-storytelling-in-marketing.html#comment-8855</guid>
		<description>[...] behind the painting is missing. This is where marketing and branding becomes important because marketing is simply telling your story and help your audience identify with you so that they can have a reason to buy your book or [...]</description>
		<content:encoded><![CDATA[<p>[...] behind the painting is missing. This is where marketing and branding becomes important because marketing is simply telling your story and help your audience identify with you so that they can have a reason to buy your book or [...]</p>
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		<title>By: Cris Muniz Araujo</title>
		<link>http://www.rocketwatcher.com/blog/2009/02/the-importance-of-storytelling-in-marketing.html/comment-page-2#comment-8063</link>
		<dc:creator>Cris Muniz Araujo</dc:creator>
		<pubDate>Thu, 27 Jan 2011 18:58:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.aprildunford.com/http:/www.aprildunford.com/2009/02/the-importance-of-storytelling-in-marketing.html#comment-8063</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Storytelling. It is and old article, but interesting http://migre.me/3KY2c&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Storytelling. It is and old article, but interesting <a href="http://migre.me/3KY2c" rel="nofollow">http://migre.me/3KY2c</a></span></span></span></p>
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