http://www.rocketwatcher.com/blog/2009/04/the-art-of-the-customer-quote.html Product Marketing for Startups Fri, 10 Sep 2010 04:47:37 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.rocketwatcher.com/blog/2009/04/the-art-of-the-customer-quote.html/comment-page-1#comment-238 April Dunford Mon, 27 Apr 2009 20:59:27 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/04/the-art-of-the-customer-quote.html#comment-238 Hi Casey, Thanks for the comment. I normally recommend that you write a quote for the customer so that you at least start with something that is really useful. The customer doesn't know your messaging and positioning the way you do. I agree that the quote should sound like it is in the customer's voice. I'm not sure I would go so far as to have slang (and I've worked with my share of customers whose language wouldn't be safe for the news wire) but natural is good ;-) April Hi Casey,
Thanks for the comment. I normally recommend that you write a quote for the customer so that you at least start with something that is really useful. The customer doesn’t know your messaging and positioning the way you do. I agree that the quote should sound like it is in the customer’s voice. I’m not sure I would go so far as to have slang (and I’ve worked with my share of customers whose language wouldn’t be safe for the news wire) but natural is good
April

]]> http://www.rocketwatcher.com/blog/2009/04/the-art-of-the-customer-quote.html/comment-page-1#comment-237 Casey Hibbard Mon, 27 Apr 2009 14:18:41 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/04/the-art-of-the-customer-quote.html#comment-237 Hi April, Thanks for the tips on customer quotes and the examples. I like the storytelling format of the IBM release. I might add that quotes should sound like what the customer might actually say, without too much corporate-speak. Even if someone writes the quotes for the customer, try to make them sound like the person would naturally talk - using contractions, etc. They're far more interesting and believable. Casey Hi April,
Thanks for the tips on customer quotes and the examples. I like the storytelling format of the IBM release.
I might add that quotes should sound like what the customer might actually say, without too much corporate-speak. Even if someone writes the quotes for the customer, try to make them sound like the person would naturally talk – using contractions, etc. They’re far more interesting and believable.
Casey

]]> http://www.rocketwatcher.com/blog/2009/04/the-art-of-the-customer-quote.html/comment-page-1#comment-707 Tony Ramos Thu, 23 Apr 2009 20:20:46 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/04/the-art-of-the-customer-quote.html#comment-707 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @aprildunford <The Art of the Customer Quote http://tinyurl.com/d5d7hc /> Applies to quotes for your #PPT slides too.</span></span> RT @aprildunford <The Art of the Customer Quote http://tinyurl.com/d5d7hc /> Applies to quotes for your #PPT slides too.

]]> http://www.rocketwatcher.com/blog/2009/04/the-art-of-the-customer-quote.html/comment-page-1#comment-2368 April Dunford Thu, 23 Apr 2009 17:36:46 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/04/the-art-of-the-customer-quote.html#comment-2368 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">blog post: The Art of the Customer Quote http://tinyurl.com/d5d7hc plus a couple of examples. #marketing #prodmgmt</span></span> blog post: The Art of the Customer Quote http://tinyurl.com/d5d7hc plus a couple of examples. #marketing #prodmgmt

]]> http://www.rocketwatcher.com/blog/2009/04/the-art-of-the-customer-quote.html/comment-page-1#comment-708 Megan Heuer Thu, 23 Apr 2009 15:24:08 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/04/the-art-of-the-customer-quote.html#comment-708 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @aprildunford blog post: The Art of the Customer Quote http://tinyurl.com/d5d7hc plus a couple of examples. #marketing #prodmgmt</span></span> RT @aprildunford blog post: The Art of the Customer Quote http://tinyurl.com/d5d7hc plus a couple of examples. #marketing #prodmgmt

]]> http://www.rocketwatcher.com/blog/2009/04/the-art-of-the-customer-quote.html/comment-page-1#comment-709 Rommel C. Caibal Thu, 23 Apr 2009 12:32:32 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/04/the-art-of-the-customer-quote.html#comment-709 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">[PR] The Art of the Customer Quote http://tinyurl.com/dz7yp3</span></span> [PR] The Art of the Customer Quote http://tinyurl.com/dz7yp3

]]> http://www.rocketwatcher.com/blog/2009/04/the-art-of-the-customer-quote.html/comment-page-1#comment-236 April Dunford Thu, 23 Apr 2009 09:34:26 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/04/the-art-of-the-customer-quote.html#comment-236 Hi, Thanks for the comment. I wish I could show you the release I've been working on but it's still going through legal ;-) I'll give you a couple of examples. In fact, I will add it to the post so everyone sees them. Thanks! April Hi,
Thanks for the comment. I wish I could show you the release I’ve been working on but it’s still going through legal
I’ll give you a couple of examples. In fact, I will add it to the post so everyone sees them.
Thanks!
April

]]> http://www.rocketwatcher.com/blog/2009/04/the-art-of-the-customer-quote.html/comment-page-1#comment-3747 Roger L. Cauvin Thu, 23 Apr 2009 08:15:27 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/04/the-art-of-the-customer-quote.html#comment-3747 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @aprildunford: Blog post: The Art of the Customer Quote - http://tinyurl.com/d5d7hc #marketing #prodmgmt</span></span> RT @aprildunford: Blog post: The Art of the Customer Quote – http://tinyurl.com/d5d7hc #marketing #prodmgmt

]]> http://www.rocketwatcher.com/blog/2009/04/the-art-of-the-customer-quote.html/comment-page-1#comment-710 Roger L. Cauvin Thu, 23 Apr 2009 05:15:27 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/04/the-art-of-the-customer-quote.html#comment-710 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @aprildunford: Blog post: The Art of the Customer Quote - http://tinyurl.com/d5d7hc #marketing #prodmgmt</span></span> RT @aprildunford: Blog post: The Art of the Customer Quote – http://tinyurl.com/d5d7hc #marketing #prodmgmt

]]> http://www.rocketwatcher.com/blog/2009/04/the-art-of-the-customer-quote.html/comment-page-1#comment-2369 April Dunford Thu, 23 Apr 2009 04:08:28 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/04/the-art-of-the-customer-quote.html#comment-2369 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Blog post: The Art of the Customer Quote - http://tinyurl.com/d5d7hc #marketing #prodmgmt</span></span> Blog post: The Art of the Customer Quote – http://tinyurl.com/d5d7hc #marketing #prodmgmt

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