Rocket Watcher Product Marketing for Startups

I’ve been working on a presentation for a startup to use to pitch their business to VC firms and I’ve used and shared this template enough now that I thought I would share it with all of you.  Every company is different and my experience has been mainly around Business to Business companies but in [...]

Some of the most interesting ideas for new startups come from the intersection of markets.  If I look back at some of the V1 products I have worked on I see it over and over again. One thing to keep in mind when developing the messaging and positioning around such products is to make sure [...]

David Crow has a thoughtful post about how startups need to think through their exit strategy in order to make smarter decisions along the way to make it happen.  He talks about how he’s surprised that almost every startup he talks to has a plan to get acquired by one of the big guys.  Here’s [...]

Todd Defren over at PRSquared (an awesome blog for PR folks that you should read) raises an interesting question about the future of PR and poses that the role of PR is shifting.  Here’s an excerpt: When people talk about the “Death of Public Relations,” it doesn’t bother me at all.  I know what they [...]

There was a study that was reported on recently with the bold headline “Social Media Fails to Manifest as a Marketing Medium“.  The article covers the results of a study done by consumer research firm, Knowledge Networks.  Their press release summarizes the results with the equally bold title “INTERNET USERS TURN TO SOCIAL MEDIA TO SEEK [...]