Comments on: Google Chrome OS: Dissecting A Great Marketing Announcement

By: Al

Al — Fri, 24 Jul 2009 21:04:58 +0000

Google Chrome OS: Dissecting A Great Marketing Announcement http://bit.ly/Hvg93, all components of a good MRD too, via @aprildunford

By: Beth Mann

Beth Mann — Mon, 13 Jul 2009 16:21:38 +0000

Google Chrome OS: Dissecting A Great Marketing Announcement http://cli.gs/zh7Ly5

By: April Dunford

April Dunford — Thu, 09 Jul 2009 12:12:49 +0000

Hi and thanks for the comment.
I really don’t see this announcement making Google and Apple more competitive than before. Apple sells hardware and Google sells advertising. Apple doesn’t play in the netbook market and if they do it will be with their own hardware. Much like Android vs. the iPhone, Apple builds software to sell hardware and Google ships software to sell ads. In my mind there might be overlap in what markets they play in but the underlying business models are very different.
As for Schmidt stepping down from Apple’s board, if Android didn’t cause him to do it, I doubt this will.
April

By: April Dunford

April Dunford — Thu, 09 Jul 2009 12:04:30 +0000

Thanks for the comment. I agree that this announcement shows maturity and a desire to lead this market.
April

By: Christine @davoscorp

Christine @davoscorp — Thu, 09 Jul 2009 10:08:01 +0000

Great post April! Really liked your deconstruction of the announcement…
Would love for you to comment on whether or not Google is targeting the Mac OS… While the Google Chrome OS announcement denied this as a possibility, it may have been necessary to state that because of Eric Schmidt being on Apple’s Board of Directors (see http://news.cnet.com/8301-17939_109-10282170-2.html)... What do you think about the relationship between Google and Apple in light of the Google Chrome OS initiative?

By: Allan SpencerStewart

Allan SpencerStewart — Thu, 09 Jul 2009 03:54:19 +0000

Brilliant succinct dissection of a marketing announcement. A ‘must read’. Rocketwatcher: http://kl.am/1fXy

By: Dave Daniels

Dave Daniels — Thu, 09 Jul 2009 02:20:46 +0000

RT @aprildunford: Dissecting the Google Chrome announcement from a marketing point of view http://bit.ly/LiAFW #prodmgmt #marketing #launch

By: Dave Daniels

Dave Daniels — Wed, 08 Jul 2009 23:20:46 +0000

RT @aprildunford: Dissecting the Google Chrome announcement from a marketing point of view http://bit.ly/LiAFW #prodmgmt #marketing #launch

By: arashba

arashba — Wed, 08 Jul 2009 22:29:53 +0000

RT @RobTyrie RT @aprildunford: Dissecting the Google Chrome announcement from a marketing point of view http://bit.ly/LiAFW #marketing

By: Mark Evans

Mark Evans — Wed, 08 Jul 2009 21:39:42 +0000

RT @aprildunford: Dissecting the Google Chrome announcement from a marketing point of view http://bit.ly/LiAFW #prodmgmt #marketing #launch