There are a couple of interesting events coming up in Toronto that I’ll be participating in. MeshMarketing The folks that organize the excellent Mesh Conference have added a new conference this year focused on online marketing called MeshMarketing happening on Oct 22nd in Toronto. I’ve been asked to moderate a panel discussion around the topic [...]
Pilot projects for enterprise software may have to change as enterprise software becomes more socially-enabled.
At a marketing conference this week Jason Scott of @sockington told a room full of marketers that he thinks we are all a bunch of spammers. I disagree.
An elevator rant is similar to an elevator pitch but it’s how the customer would briefly describe her problem. Constructing an elevator rant is a good precursor to developing a value proposition. This post describes what the elevator rant is and proposes a structure for building one.
If you’ve been reading this blog for a while you’ll know that I’m a big fan of giving awards and I’m also a big fan of winning awards. So I’m very pleased to announce that this blog has been selected as a “Top Product Management Blog” by the clearly very intelligent people at The Daily [...]
Estimating the size of an addressable market for a startup is hard but not impossible. The key is to start with what you know, extrapolate in a reasonable way and then test your assumptions on customers.
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Industry Analysts: Can You Buy Coverage?
Industry analyst firms like Forrester and Gartner Group won’t write about you just because you pay them. You should be happy they don’t.
Pitching to Bloggers (and Journalists) – Tips for Startups
Most startups don’t have an agency helping them get coverage in blogs and publications. Here are some tips based on my experience.
Industry Analysts: Can You Buy Coverage?
Industry analyst firms like Forrester and Gartner Group won’t write about you just because you pay them. You should be happy they don’t.
Infographics – The Lindsay Lohan of Content?
Somewhere along the way Infographics have become the web version of shouting “Hey look a rainbow!!” and we look, even though we know most of the time it’s a trick and there isn’t a rainbow there at all.