Comments on: Enterprise Software Pilots in a Social Age

By: Ignacio

Ignacio — Sat, 29 May 2010 05:39:25 +0000

Enterprise Software Pilots in a Social Age | Rocket Watcher by April Dunford: http://bit.ly/9h3UNG

By: April Dunford

April Dunford — Fri, 25 Sep 2009 11:12:17 +0000

I totally agree with you that from a customer point of view there is great value in doing a broad scale “pilot”. The question I keep coming back to is whether or not you can get away from skipping the pilot altogether. Maybe we just need a new word for “pilot” in that case and I really like your word for it – it really is a “trial” at that point more than a pilot. In my mind there’s a stronger commitment from the customer in a trial than there is in a pilot.
Thanks for the comment!
April

By: April Dunford

April Dunford — Fri, 25 Sep 2009 11:06:25 +0000

LOL – yes that IS off-topic! I’d need to spend more time thinking about it and frankly, I haven’t spent enough time on Squidoo to have an opinion. On the surface it would seem like an interesting why for brands to get engaged but I agree with TechCrunch that the price point seems awfully high. I will add it to my list of possible future blog topics…;-)
April

By: Ed Cawthorne

Ed Cawthorne — Fri, 25 Sep 2009 10:04:58 +0000

I actually think the great thing about a trial for an Enterprise 2.0 software product is that to be successful, it **needs** the involvement of the wider community that will contribute content.
While time consuming to set up and get the community to be involved, if the product actually adds value to that community, the community will be up in arms when the trial ends and access to the software is removed- what more compelling reason is there to buy?

By: Stephanie Tilton

Stephanie Tilton — Thu, 24 Sep 2009 20:15:33 +0000

Do enterprise software pilots need to change? http://ow.ly/qE7W by @aprildunford

By: Paul

Paul — Wed, 23 Sep 2009 10:38:54 +0000

Well, I guess now we can all comment here http://www.techcrunch.com/2009/09/23/squidoo-aims-to-make-brands-pay-for-dedicated-web-dashboards/ However, you point of view as a thought leader in social media / marketing would be interesting, April.

By: Paul

Paul — Wed, 23 Sep 2009 08:57:12 +0000

Hi April
Not related to this topic: It would be interesting to hear your point of view on what Seth Godin just did (http://www.squidoo.com) given that he does not enable comments on his blog, there really is no place to discuss this. Your blog would be a great platform to discuss http://www.squidoo.com
Cheers, Paul

By: Vincent Sortino

Vincent Sortino — Wed, 23 Sep 2009 01:30:29 +0000

Rocket Watcher: Enterprise Software Pilots in a Social Age: Pilot projects for enterprise software may have to c.. http://bit.ly/eDLh2

By: April Dunford

April Dunford — Tue, 22 Sep 2009 20:18:09 +0000

Blog post: Do enterprise software pilots need to change as software gets more social? http://bit.ly/I83ME #prodmgmt

By: Larissa Gaston

Larissa Gaston — Tue, 22 Sep 2009 17:27:10 +0000

Interesting RT @aprildunford: Do enterprise software pilots need to change as software gets more social? http://bit.ly/I83ME #prodmgmt