Rocket Watcher Product Marketing for Startups

There are a couple of interesting events coming up in Toronto that I’ll be participating in. MeshMarketing The folks that organize the excellent Mesh Conference have added a new conference this year focused on online marketing called MeshMarketing happening on Oct 22nd in Toronto.  I’ve been asked to moderate a panel discussion around the topic [...]

Pilot projects for enterprise software may have to change as enterprise software becomes more socially-enabled.

At a marketing conference this week Jason Scott of @sockington told a room full of marketers that he thinks we are all a bunch of spammers. I disagree.

An elevator rant is similar to an elevator pitch but it’s how the customer would briefly describe her problem. Constructing an elevator rant is a good precursor to developing a value proposition. This post describes what the elevator rant is and proposes a structure for building one.

If you’ve been reading this blog for a while you’ll know that I’m a big fan of giving awards and I’m also a big fan of winning awards.  So I’m very pleased to announce that this blog has been selected as a “Top Product Management Blog” by the clearly very intelligent people at The Daily [...]

Estimating the size of an addressable market for a startup is hard but not impossible. The key is to start with what you know, extrapolate in a reasonable way and then test your assumptions on customers.