Comments on: Collateral Damage: Building a Content Plan

By: onproductmanagement.net

onproductmanagement.net — Thu, 05 Nov 2009 17:44:58 +0000

I think that video suffers from the “tl;dw” syndrome – sometimes it’s great, sometimes it just takes too long to communicate too little information. But absolutely – brochures are pretty 1998. [Ethan]

By: Andreas Rudolph

Andreas Rudolph — Thu, 15 Oct 2009 13:14:26 +0000

Hi MBIAF,
I would like to add that it might be helpful for your boss to look into the topics “Web2.0″, or “Crowdsourcing” from a strategical perspective. In these days we see the entire customer relation change, and to be able to follow it, your company needs to be able to adopt these changes. The blog-technology is just one part in this. Example: In earlier times many companies have invent everything inhouse. Today, it is often not possible to stay ahead of the crowd without using collaborative strategies (blog, communities, etc..). Or, yesterday’s customers bought. Today’s customers want to co-invent, and demand a two-way interaction.
In my blog you find some input on this in English (other in German). Or, you visit your bookstore, and look for books about “Web2.0″
regards
Andreas

By: April Dunford

April Dunford — Thu, 15 Oct 2009 11:12:35 +0000

I feel your pain MBIAF – I was just having this discussion with a friend of mine this morning. He works for a great company with a massive opportunity to create some cool content but his CEO is very conservative and they sell into a very conservative market.
Build your case. Compile a folder on what your competitors are doing and make sure you get some time to brief Wilma on it. She might have no clue that the world has changed but I bet your competitors have. If she still doesn’t want to try anything new, my advice would be to get those feet moving and hit the road Barney.
April

By: My boss is a Flintstone

My boss is a Flintstone — Thu, 15 Oct 2009 10:50:58 +0000

This is all great but I can’t get my boss to try anything new. If I’m spending all my time building brochures, how will I ever get any time to learn how to shoot video and write blog posts (assuming my boss would even go for having a blog, which he won’t)? Help!