Rocket Watcher Product Marketing for Startups

Steve Ballmer states that he wants Microsoft to “Invent everything that’s interesting on the planet.” Is that really a strategy that can work, even for a company the size of Microsoft?

Product marketers need to develop a content plan that includes the creation of web content, blog posts, presentations, links, screencasts, custom collateral, white papers and eBooks.

Why is everyone so in love with 3 word taglines? Before you create one, think hard about your value proposition and messaging.

I normally cover startup technology on this blog but occasionally I think it’s good to look at what’s happening in the wider world of marketing to see if there are lessons we can learn and apply to our little corner of the world. This week Starbucks launched Starbucks Via, a product they describe as a [...]