Software companies worry about piracy. They worry about people who use their products in ways that are against the terms of service. It makes sense to guard against that. But those measures should never be at the expense of the experience of your best customers.
I attended the Rogers On Demand Online preview event last night and it got me thinking about beta programs and marketing.
I’m donating the prize I won in the AIPMM Blogger Battle to The Wikimedia Foundation, the non-profit organization that supports Wikipedia.
The Association of International Product Marketing and Management (AIPMM) held their educational conference this week and hosted a “Battle of the Product Management Bloggers” contest which I was happy to be asked to take part in. At short notice my travel plans changed and when I let them know I couldn’t make it, they invited [...]
My mother always said I had a face for radio and lately I’m doing a lot of podcasts. Here’s a conversation I had with Tom Grant a Sr. Analyst with Forrester Research and the creator of the excellent Heretech podcast. He calls me a lot of names at the beginning like “ebullient” and “irrepressible” but [...]
A podcast with April Dunford and Trafcon News covering social media and Product Management.
Foursquare is a location-based social networking application that’s been described “Twitter for locations.” It lets users subscribe to each other and the information shared is about where you are rather than what you are doing. It’s been rolling out on a city by city basis over the past few months. I finally got a chance to try it and I think there are some interesting things that marketers can learn from foursquare.
Hugh MacLeod describes “social objects” as things that get people talking. B2C marketers have been doing this forever but B2B marketers need to catch up.
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Industry Analysts: Can You Buy Coverage?
Industry analyst firms like Forrester and Gartner Group won’t write about you just because you pay them. You should be happy they don’t.
Pitching to Bloggers (and Journalists) – Tips for Startups
Most startups don’t have an agency helping them get coverage in blogs and publications. Here are some tips based on my experience.
Industry Analysts: Can You Buy Coverage?
Industry analyst firms like Forrester and Gartner Group won’t write about you just because you pay them. You should be happy they don’t.
Infographics – The Lindsay Lohan of Content?
Somewhere along the way Infographics have become the web version of shouting “Hey look a rainbow!!” and we look, even though we know most of the time it’s a trick and there isn’t a rainbow there at all.