Comments on: Do You Act Like Your Slogan? http://www.rocketwatcher.com/blog/2009/11/do-you-trust-your-customers.html by April Dunford Thu, 09 Feb 2012 15:09:26 +0000 hourly 1 http://wordpress.org/?v=3.3 By: aprildunford http://www.rocketwatcher.com/blog/2009/11/do-you-trust-your-customers.html/comment-page-1#comment-920 aprildunford Wed, 20 Jan 2010 22:32:29 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/11/do-you-act-like-your-slogan.html#comment-920 Matt, Thanks for the comment. Anyone that's worked with me knows I have a problem with slogans. I think it's valuable to have a statement that answers the question "What do you do?" and I usually like to have companies focus on that instead of worrying about slogans. You've touched on a great point about branding in general customers have a lot more control over that than companies do. April Matt,
Thanks for the comment. Anyone that’s worked with me knows I have a problem with slogans. I think it’s valuable to have a statement that answers the question “What do you do?” and I usually like to have companies focus on that instead of worrying about slogans. You’ve touched on a great point about branding in general customers have a lot more control over that than companies do.
April

]]> By: Matt Nelson http://www.rocketwatcher.com/blog/2009/11/do-you-trust-your-customers.html/comment-page-1#comment-916 Matt Nelson Wed, 20 Jan 2010 20:47:07 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/11/do-you-act-like-your-slogan.html#comment-916 For many companies, abandoning a slogan altogether is too often a neglected idea. A) Studies show that people don't remember slogans (outside of classics like 'Just Do It') B) A great brand doesn't need to tell me who it is or what it stands for...I arrive at that conclusion within seconds of our first interaction... Brands are a lot like people...the ones who embody a particular trait never talk about it...it just oozes off them. For many companies, abandoning a slogan altogether is too often a neglected idea.

A) Studies show that people don’t remember slogans (outside of classics like ‘Just Do It’)

B) A great brand doesn’t need to tell me who it is or what it stands for…I arrive at that conclusion within seconds of our first interaction…

Brands are a lot like people…the ones who embody a particular trait never talk about it…it just oozes off them.

]]> By: twitter.com/TheSaaSGuy http://www.rocketwatcher.com/blog/2009/11/do-you-trust-your-customers.html/comment-page-1#comment-14 twitter.com/TheSaaSGuy Mon, 21 Dec 2009 23:06:43 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/11/do-you-act-like-your-slogan.html#comment-14 April, I am surprised and sorry to hear your AGO experience. I have been visiting AGO with my son, Arun who is a very energetic toddler ! Fortunately we have always had a good experience. April, I am surprised and sorry to hear your AGO experience. I have been visiting AGO with my son, Arun who is a very energetic toddler ! Fortunately we have always had a good experience.

]]> By: jon gatrell http://www.rocketwatcher.com/blog/2009/11/do-you-trust-your-customers.html/comment-page-1#comment-588 jon gatrell Fri, 18 Dec 2009 21:09:02 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/11/do-you-act-like-your-slogan.html#comment-588 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">@JenKuhnPR have a good weekend and thx 4 RT: @spatially Does your product support your tagline? http://cli.gs/s7ZBV</span></span> @JenKuhnPR have a good weekend and thx 4 RT: @spatially Does your product support your tagline? http://cli.gs/s7ZBV

]]> By: jon gatrell http://www.rocketwatcher.com/blog/2009/11/do-you-trust-your-customers.html/comment-page-1#comment-589 jon gatrell Fri, 18 Dec 2009 16:08:34 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/11/do-you-act-like-your-slogan.html#comment-589 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">@JenKuhnPR thx for the - have a goodweekend RT: @spatially Does your product support your tagline? http://cli.gs/s7ZBV</span></span> @JenKuhnPR thx for the – have a goodweekend RT: @spatially Does your product support your tagline? http://cli.gs/s7ZBV

]]> By: Jen Kuhn http://www.rocketwatcher.com/blog/2009/11/do-you-trust-your-customers.html/comment-page-1#comment-590 Jen Kuhn Fri, 18 Dec 2009 15:23:28 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/11/do-you-act-like-your-slogan.html#comment-590 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Great question RT @spatially Does your product support your tagline? http://cli.gs/s7ZBV</span></span> Great question RT @spatially Does your product support your tagline? http://cli.gs/s7ZBV

]]> By: jon gatrell http://www.rocketwatcher.com/blog/2009/11/do-you-trust-your-customers.html/comment-page-1#comment-591 jon gatrell Tue, 15 Dec 2009 00:19:32 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/11/do-you-act-like-your-slogan.html#comment-591 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Does your product support your tagline? http://cli.gs/s7ZBV</span></span> Does your product support your tagline? http://cli.gs/s7ZBV

]]> By: Rommel C. Caibal http://www.rocketwatcher.com/blog/2009/11/do-you-trust-your-customers.html/comment-page-1#comment-592 Rommel C. Caibal Fri, 27 Nov 2009 20:10:10 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/11/do-you-act-like-your-slogan.html#comment-592 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Do You Act Like Your Slogan? http://bit.ly/6BuZGN</span></span> Do You Act Like Your Slogan? http://bit.ly/6BuZGN

]]> By: norwind http://www.rocketwatcher.com/blog/2009/11/do-you-trust-your-customers.html/comment-page-1#comment-593 norwind Fri, 27 Nov 2009 18:25:27 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/11/do-you-act-like-your-slogan.html#comment-593 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @brantcooper: RT @aprildunford: Blog Post: Do you act like your slogan? http://bit.ly/7t1FzV #prodmgmt</span></span> RT @brantcooper: RT @aprildunford: Blog Post: Do you act like your slogan? http://bit.ly/7t1FzV #prodmgmt

]]> By: Peter Hanschke http://www.rocketwatcher.com/blog/2009/11/do-you-trust-your-customers.html/comment-page-1#comment-594 Peter Hanschke Fri, 27 Nov 2009 18:24:12 +0000 http://www.aprildunford.com/http:/www.aprildunford.com/2009/11/do-you-act-like-your-slogan.html#comment-594 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @aprildunford: Blog Post: Do you act like your slogan? http://bit.ly/7t1FzV #prodmgmt PH: would be nice if everyone did!</span></span> RT @aprildunford: Blog Post: Do you act like your slogan? http://bit.ly/7t1FzV #prodmgmt PH: would be nice if everyone did!

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