Comments on: Android and Google and Branding

By: Steve Wirz

Steve Wirz — Mon, 27 Sep 2010 06:18:17 +0000

RT @aprildunford: Android and Google and Branding http://bit.ly/8dUI95

By: Peter Thomas

Peter Thomas — Fri, 30 Apr 2010 00:51:03 +0000

RT @aprildunford: Android and Google and Branding http://bit.ly/8dUI95

By: Steve Wirz

Steve Wirz — Tue, 16 Mar 2010 07:08:29 +0000

RT @aprildunford: Android and Google and Branding http://bit.ly/8dUI95

By: Mahendra Palsule

Mahendra Palsule — Sun, 10 Jan 2010 21:24:45 +0000

Android and Google and Branding http://bit.ly/6OyIby Insightful observations by @aprildunford via @_Antonella_

By: Matt Wilkinson

Matt Wilkinson — Wed, 06 Jan 2010 22:41:57 +0000

had the three versions of Android pointed out to him, see http://bit.ly/59FBV0 (via @beltzner)

By: Mike Beltzner

Mike Beltzner — Wed, 06 Jan 2010 17:36:00 +0000

had the three versions of Android pointed out to him, see http://bit.ly/59FBV0 – no licensing fee for the OS, but for Google apps & branding

By: David Crow

David Crow — Wed, 06 Jan 2010 17:24:50 +0000

re: Android – there are 3 flavors @beltzner post by @aprildunford http://bit.ly/6YkDuS depends on which type of agreement

By: Pphilp

Pphilp — Mon, 14 Dec 2009 23:00:20 +0000

April,
I think this is Google trying to get ownership and standardizing the application environment and the user experience. Google wants to control everything above the hardware level and wants the carriers to support this effort. The Google logo is the bait. It’s a classic Gorilla move and will likely work.

By: April Dunford

April Dunford — Fri, 11 Dec 2009 13:52:27 +0000

Hi Jim,
It’s clear that smart phones are becoming more of a mobile compute platform than simply a phone and so mobile search, apps and ultimately advertising are important for Google’s future in the same way netbooks are. The smart phone is a platform that they cannot ignore.
As for the exclusive deal that AT&T currently has with the iPhone, I don’t believe that will last forever (the chatter now is that it will end in 2010 but it’s anyone’s guess right now). Regardless, the iPhone is the threat because of the tight integration of the platform with Apple’s browser and the control that Apple has over iPhone apps. They clearly compete and if you believe that the smart phone will be the primary computing device of the future, it makes sense that Google make a major play to influence what those devices look like in the future.
Thanks for the comment.
April

By: Dr. Jim Anderson

Dr. Jim Anderson — Fri, 11 Dec 2009 11:30:10 +0000

April,
Hmm, so just why is Google spending the time and energy on this new area? One clever thought is that sure they’d like to get more of the mobile search market, but maybe just as important is that they want Apple to sell fewer phones.
In the U.S., there’s only one network to run an iPhone on and so there’s a near monopoly on what subscribers are paying to use the things. Google and Apple are more and more looking like competitors.
By providing a mobile OS that runs on multiple networks Google sets up an opportunity that every time someone buys an Android phone, that takes $$$ out of Apple’s pocket. A nice added bonus or the real reason for Android?
- Dr. Jim Anderson
The Accidental Product Manager Blog
http://www.TheAccidentalPM.com/
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