Comments on: Pre-Launch Marketing for Stealthy Startups http://www.rocketwatcher.com/blog/2010/01/prelaunch-marketing.html by April Dunford Thu, 09 Feb 2012 15:09:26 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Anu Chandra http://www.rocketwatcher.com/blog/2010/01/prelaunch-marketing.html/comment-page-1#comment-10354 Anu Chandra Thu, 11 Aug 2011 17:19:16 +0000 http://www.aprildunford.com/?p=267#comment-10354 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @aprildunford: Pre-Launch Marketing for Stealthy Startups http://t.co/ehEVBew</span></span> RT @aprildunford: Pre-Launch Marketing for Stealthy Startups http://t.co/ehEVBew

]]> By: » Pre-Launch Marketing for Stealthy Startups | StartupNorth http://www.rocketwatcher.com/blog/2010/01/prelaunch-marketing.html/comment-page-1#comment-9958 » Pre-Launch Marketing for Stealthy Startups | StartupNorth Thu, 30 Jun 2011 13:16:24 +0000 http://www.aprildunford.com/?p=267#comment-9958 [...] here content with you. Follow her on Twitter @aprildunford or RocketWatcher.com. This post was originally published in January 3, 2010 on [...] [...] here content with you. Follow her on Twitter @aprildunford or RocketWatcher.com. This post was originally published in January 3, 2010 on [...]

]]> By: aprildunford http://www.rocketwatcher.com/blog/2010/01/prelaunch-marketing.html/comment-page-1#comment-9275 aprildunford Tue, 24 May 2011 11:56:06 +0000 http://www.aprildunford.com/?p=267#comment-9275 Thanks Jason! April Thanks Jason!
April

]]> By: Jason http://www.rocketwatcher.com/blog/2010/01/prelaunch-marketing.html/comment-page-1#comment-9274 Jason Tue, 24 May 2011 05:11:28 +0000 http://www.aprildunford.com/?p=267#comment-9274 Hi April, I second your motion. We launched our splash page a couple of weeks ago and put out a clear message to the consumer, but have kept our secret sauce close to the chest. We're at 420 signups without any real marketing after two weeks and will be rolling out our PR plan shortly. Your advice is spot on and I highly recommend any startups listening to follow suit. As for competition, in the end if you plan to execute better than everyone else, then competition only justifies your market and and an opportunity to win. Smart competitors become allies as well, so no fear I say. Great post. Jason Greene CoFounder FadMashion Hi April,

I second your motion. We launched our splash page a couple of weeks ago and put out a clear message to the consumer, but have kept our secret sauce close to the chest. We’re at 420 signups without any real marketing after two weeks and will be rolling out our PR plan shortly.

Your advice is spot on and I highly recommend any startups listening to follow suit. As for competition, in the end if you plan to execute better than everyone else, then competition only justifies your market and and an opportunity to win.

Smart competitors become allies as well, so no fear I say.

Great post.

Jason Greene
CoFounder
FadMashion

]]> By: aprildunford http://www.rocketwatcher.com/blog/2010/01/prelaunch-marketing.html/comment-page-1#comment-8810 aprildunford Sat, 05 Mar 2011 20:47:32 +0000 http://www.aprildunford.com/?p=267#comment-8810 Hi Mike, Your market point of view is how you see the market differently from how your competitors see it. A big picture B2B example would be Oracle vs. IBM. Oracle believes that there is a great advantage in buying your entire IT infrastructure from one vendor. IBM believes in heterogeneous environments. They have a very different point of view on the market. At one startup I worked at we had a column oriented data store. Our point of view was that there was a need for a specialized data warehouse for analyzing large amounts of machine-generated data. Competitors (like IBM or Oracle) believed that a general-purpose database was fine for everything. Pre-launch, we talked about the benefits of purpose-built databases and why you might not want to use the same databases for transactional work as you did for analytics and what the benefits would be of taking a specialized approach. We weren't talking about specifically HOW we were going to implement a specialized database, just our point of view that there should be one. Hope that helps! April Hi Mike,
Your market point of view is how you see the market differently from how your competitors see it. A big picture B2B example would be Oracle vs. IBM. Oracle believes that there is a great advantage in buying your entire IT infrastructure from one vendor. IBM believes in heterogeneous environments. They have a very different point of view on the market. At one startup I worked at we had a column oriented data store. Our point of view was that there was a need for a specialized data warehouse for analyzing large amounts of machine-generated data. Competitors (like IBM or Oracle) believed that a general-purpose database was fine for everything. Pre-launch, we talked about the benefits of purpose-built databases and why you might not want to use the same databases for transactional work as you did for analytics and what the benefits would be of taking a specialized approach. We weren’t talking about specifically HOW we were going to implement a specialized database, just our point of view that there should be one.
Hope that helps!
April

]]> By: Mike Schinkel http://www.rocketwatcher.com/blog/2010/01/prelaunch-marketing.html/comment-page-1#comment-8805 Mike Schinkel Sat, 05 Mar 2011 16:15:45 +0000 http://www.aprildunford.com/?p=267#comment-8805 Great post, but I have a question regarding this point: "Create a clear message about your market point of view"; where and how do you see this used in pre-launch phase? Great post, but I have a question regarding this point: “Create a clear message about your market point of view”; where and how do you see this used in pre-launch phase?

]]> By: Mayor Brain http://www.rocketwatcher.com/blog/2010/01/prelaunch-marketing.html/comment-page-1#comment-7453 Mayor Brain Tue, 18 Jan 2011 13:38:11 +0000 http://www.aprildunford.com/?p=267#comment-7453 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @jaenius: http://www.rocketwatcher.com/blog/2010/01/prelaunch-marketing.html - Valuable info here. Enjoy.</span></span> RT @jaenius: http://www.rocketwatcher.com/blog/2010/01/prelaunch-marketing.html – Valuable info here. Enjoy.

]]> By: Jae N http://www.rocketwatcher.com/blog/2010/01/prelaunch-marketing.html/comment-page-1#comment-7451 Jae N Tue, 18 Jan 2011 13:20:27 +0000 http://www.aprildunford.com/?p=267#comment-7451 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">http://www.rocketwatcher.com/blog/2010/01/prelaunch-marketing.html - Valuable info here. Enjoy.</span></span> http://www.rocketwatcher.com/blog/2010/01/prelaunch-marketing.html – Valuable info here. Enjoy.

]]> By: Danil K. http://www.rocketwatcher.com/blog/2010/01/prelaunch-marketing.html/comment-page-1#comment-7084 Danil K. Thu, 30 Dec 2010 03:11:22 +0000 http://www.aprildunford.com/?p=267#comment-7084 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">5 nice points for a pre-launch marketing. http://bit.ly/fRd03B #Startup</span></span> 5 nice points for a pre-launch marketing. http://bit.ly/fRd03B #Startup

]]> By: Heather John http://www.rocketwatcher.com/blog/2010/01/prelaunch-marketing.html/comment-page-1#comment-6458 Heather John Fri, 17 Dec 2010 10:35:18 +0000 http://www.aprildunford.com/?p=267#comment-6458 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @aprildunford: Pre-Launch Marketing for Stealthy Startups http://bit.ly/8nIGGH</span></span> RT @aprildunford: Pre-Launch Marketing for Stealthy Startups http://bit.ly/8nIGGH

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