Comments on: Product Marketing vs. Brand Marketing

By: Silverspot

Silverspot — Wed, 30 Nov 2011 19:07:35 +0000

Merk marketing vs product marketing http://t.co/jV5KKVTU

By: Q Annie Thornton

Q Annie Thornton — Wed, 31 Aug 2011 04:07:53 +0000

Also found this cool article about brand marketing vs product marketing http://t.co/zx4Qic8 #in #learningMarketing

By: Marina Evaristo

Marina Evaristo — Sun, 07 Nov 2010 18:04:10 +0000

RT @aprildunford: Product Marketing vs. Brand Marketing http://bit.ly/9OYIhz

By: Renata Conde e Melo

Renata Conde e Melo — Sat, 09 Oct 2010 04:07:05 +0000

RT @wikimarketing: Product Marketing x Brand Marketing -> http://bit.ly/cJgar0

By: Diego Leal

Diego Leal — Sat, 09 Oct 2010 02:01:45 +0000

Product Marketing x Brand Marketing -> http://bit.ly/cJgar0

By: diego leal

diego leal — Sat, 09 Oct 2010 02:01:44 +0000

Product Marketing x Brand Marketing -> http://bit.ly/cJgar0

By: jpfozo

jpfozo — Mon, 14 Jun 2010 18:34:46 +0000

Product marketing vs. Brand marketing.
http://www.rocketwatcher.com/blog/2010/04/product-marketing-vs-brand-marketing.html

By: aprildunford

aprildunford — Sun, 25 Apr 2010 02:00:19 +0000

Hi Michelle,
Thanks so much for the comment. I agree that marketing is often an afterthought and frequently underfunded at startups. I see this changing though, particularly with the web-based startups I work with that are not so focused on technology and are more oriented toward customer service and experience. We still have a long way to go though.
Thanks!
April

By: Michelle Corsano

Michelle Corsano — Sun, 25 Apr 2010 01:04:09 +0000

Hi April,

First off, I really am enjoying your blog posts – thank you!

I agree with the definitions and disciplines outlined for product and brand marketing.

My experience with start-ups and high growth, even mid-size technology companies is they are heavily resourced in product engineering and product management and under-resourced in marketing – either product or brand.

Partially because their genesis is based on technology innovation and R&D, followed by Sales driven resources to bring in revenues. Within this mix, marketing is circumspect.

Unfortunately, this limits the same companies from higher growth and profitability. And without hiring marketing resources with requisite marketing disciplines they simply do not get around to proper brand or product marketing strategy or execution.

Certainly, there are some decent examples – but plenty more poor performers.

By: Michael R. Stewart

Michael R. Stewart — Thu, 22 Apr 2010 01:55:19 +0000

Brand Marketing vs. Product Marketing | Rocket Watcher by April Dunford http://ow.ly/1Bsfz