Startup Marketing Podcast

| April 12, 2010 | 13 Comments

I did a podcast interview with Michael Hopkins over at the Product Management Pulse.  We had a great conversation that covered the following topics:

  • The secret to my amazing AIPMM #1 PM Blogger success!
  • How is product management/product marketing/marketing communications different at a startup different from a large company?
  • The three different stages of a startup (pre-product, working with early adopters and scale) and how marketing and product management work across those stages.
  • When does it make sense for a startup to bring in a head of marketing or product management?
  • What is the biggest marketing challenge that startups face?
  • When is the best time for a startup to try to raise money and what are the funding sources out there today?
  • How is social media changing product management and product marketing?
  • The opportunities and challenges that come with the increasing adoption of social media.

Click over here and have a listen!

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Tags:

Category: Startups

Comments (13)

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  1. Andy Donovan says:

    RT @aprildunford: Blog Post: Startup Marketing Podcast http://bit.ly/dDpKkz #prodmgmt

  2. Maggie Jones says:

    Great interview! Question:Are you going to post more about PMs can learn about social media and content creation? I’m getting more into that every day.
    Mag

  3. Blog Post: Startup Marketing Podcast http://bit.ly/dDpKkz with the PM Pulse #prodmgmt #marketing

  4. Andy Donovan says:

    RT @aprildunford: Blog Post: Startup Marketing Podcast http://bit.ly/dDpKkz #prodmgmt

  5. RT @aprildunford: Startup Marketing Podcast http://bit.ly/dDpKkz

  6. Joe Pulizzi says:

    April…great article and thanks for the Junta42 shout out!

  7. Johnson Choy says:

    Can you point to any other resources for pre-product marketing?
    Thanks
    Johnson

  8. Hi April,
    Thanks for joining me on the Product Management Pulse. We discussed important topics that are valuable for product marketers and managers. I highly recommend your readers take a listen.

    Thanks!
    Michael

  9. Startup Marketing Podcast | Rocket Watcher by April Dunford http://ow.ly/1CKHK

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