Comments on: Content Marketing and “Trusted Advisors” http://www.rocketwatcher.com/blog/2010/06/content-marketing-and-trusted-advisors.html by April Dunford Thu, 09 Feb 2012 15:09:26 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Marc Binkley http://www.rocketwatcher.com/blog/2010/06/content-marketing-and-trusted-advisors.html/comment-page-1#comment-5470 Marc Binkley Mon, 01 Nov 2010 19:13:55 +0000 http://www.rocketwatcher.com/?p=1639#comment-5470 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @aprildunford: Content Marketing and "Trusted Advisors" http://bit.ly/cgse0B</span></span> RT @aprildunford: Content Marketing and "Trusted Advisors" http://bit.ly/cgse0B

]]> By: Dimitrije Jovic http://www.rocketwatcher.com/blog/2010/06/content-marketing-and-trusted-advisors.html/comment-page-1#comment-4234 Dimitrije Jovic Thu, 22 Jul 2010 11:03:01 +0000 http://www.rocketwatcher.com/?p=1639#comment-4234 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Interresting and true RT @aprildunford: Content Marketing and "Trusted Advisors" http://bit.ly/cgse0B</span></span> Interresting and true RT @aprildunford: Content Marketing and "Trusted Advisors" http://bit.ly/cgse0B

]]> By: Holger Schulze http://www.rocketwatcher.com/blog/2010/06/content-marketing-and-trusted-advisors.html/comment-page-1#comment-3738 Holger Schulze Wed, 30 Jun 2010 00:05:21 +0000 http://www.rocketwatcher.com/?p=1639#comment-3738 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @aprildunford: Content Marketing and "Trusted Advisors" http://bit.ly/cgse0B</span></span> RT @aprildunford: Content Marketing and "Trusted Advisors" http://bit.ly/cgse0B

]]> By: Stephanie Tilton http://www.rocketwatcher.com/blog/2010/06/content-marketing-and-trusted-advisors.html/comment-page-1#comment-3737 Stephanie Tilton Tue, 29 Jun 2010 23:25:05 +0000 http://www.rocketwatcher.com/?p=1639#comment-3737 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Successful content marketing = being a trusted advisor by @aprildunford http://ht.ly/24ebg</span></span> Successful content marketing = being a trusted advisor by @aprildunford http://ht.ly/24ebg

]]> By: aprildunford http://www.rocketwatcher.com/blog/2010/06/content-marketing-and-trusted-advisors.html/comment-page-1#comment-3734 aprildunford Tue, 29 Jun 2010 18:19:13 +0000 http://www.rocketwatcher.com/?p=1639#comment-3734 Hi Mark, Thanks for the comment. I think that content marketing needs to be all about the needs of customers an prospects. I think great content can be applicable for certain segments and roles. When we get down as far as specific accounts that's more of a field marketing or sales effort in my mind but that said, I've certainly done my share of building content for a specific account. With respect to thought leadership, I think you still have to do it and having a content marketing strategy doesn't get you out of having to deal with that. April Hi Mark,
Thanks for the comment. I think that content marketing needs to be all about the needs of customers an prospects. I think great content can be applicable for certain segments and roles. When we get down as far as specific accounts that’s more of a field marketing or sales effort in my mind but that said, I’ve certainly done my share of building content for a specific account.
With respect to thought leadership, I think you still have to do it and having a content marketing strategy doesn’t get you out of having to deal with that.
April

]]> By: Mark Delfeld http://www.rocketwatcher.com/blog/2010/06/content-marketing-and-trusted-advisors.html/comment-page-1#comment-3732 Mark Delfeld Tue, 29 Jun 2010 18:09:39 +0000 http://www.rocketwatcher.com/?p=1639#comment-3732 Susan, This is on of the first "content marketing" articles that I have read that addresses "customer needs" as the top priority of any content marketing effort. Will I personally am not a fan of the phrase content marketing (B2B marketers have been doing this for a long time without calling it content marketing), I do believe that the social media explosion is putting a new twist on it (so I guess we can expect a new terminology). At the most, content marketing writers have alluded to "buyer personas" as relating to customer needs. That's fair enough at the role level, but with B2B you need to have an account level model as well. And of course accounts can be parts of segments, so you need a segment marketing strategy to boot. Regarding Thought Leadership, I agree it's a squirrelly topic. However I believe that whatever you call your B2B marketing strategy, Thought Leadership should be a key consideration. I go a bit further than you about linking the solving of customer needs to Thought Leadership. In my mind, 'industry needs" is the domain of Thought Leadership and "customer needs" are the steppingstones to industry needs. Susan,
This is on of the first “content marketing” articles that I have read that addresses “customer needs” as the top priority of any content marketing effort. Will I personally am not a fan of the phrase content marketing (B2B marketers have been doing this for a long time without calling it content marketing), I do believe that the social media explosion is putting a new twist on it (so I guess we can expect a new terminology).

At the most, content marketing writers have alluded to “buyer personas” as relating to customer needs. That’s fair enough at the role level, but with B2B you need to have an account level model as well. And of course accounts can be parts of segments, so you need a segment marketing strategy to boot.

Regarding Thought Leadership, I agree it’s a squirrelly topic. However I believe that whatever you call your B2B marketing strategy, Thought Leadership should be a key consideration. I go a bit further than you about linking the solving of customer needs to Thought Leadership. In my mind, ‘industry needs” is the domain of Thought Leadership and “customer needs” are the steppingstones to industry needs.

]]> By: Therese http://www.rocketwatcher.com/blog/2010/06/content-marketing-and-trusted-advisors.html/comment-page-1#comment-3726 Therese Tue, 29 Jun 2010 17:15:48 +0000 http://www.rocketwatcher.com/?p=1639#comment-3726 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @aprildunford: blog post: Can web content build trust with prospects? http://bit.ly/cgse0B #contentmarketing #prodmktg #prodmgmt</span></span> RT @aprildunford: blog post: Can web content build trust with prospects? http://bit.ly/cgse0B #contentmarketing #prodmktg #prodmgmt

]]> By: Mary Flaherty http://www.rocketwatcher.com/blog/2010/06/content-marketing-and-trusted-advisors.html/comment-page-1#comment-3720 Mary Flaherty Tue, 29 Jun 2010 05:15:00 +0000 http://www.rocketwatcher.com/?p=1639#comment-3720 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @ardath421: RT @aprildunford: Content Marketing and "Trusted Advisors" http://bit.ly/cgse0B | being helpful vs. thought leadership</span></span> RT @ardath421: RT @aprildunford: Content Marketing and "Trusted Advisors" http://bit.ly/cgse0B | being helpful vs. thought leadership

]]> By: sausagebot http://www.rocketwatcher.com/blog/2010/06/content-marketing-and-trusted-advisors.html/comment-page-1#comment-3718 sausagebot Tue, 29 Jun 2010 02:58:48 +0000 http://www.rocketwatcher.com/?p=1639#comment-3718 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @RichMironov: RT @aprildunford: Can web sausage build trust with prospects? http://bit.ly/cgse0B #sausagemarketing #prodmktg #prodmgmt</span></span> RT @RichMironov: RT @aprildunford: Can web sausage build trust with prospects? http://bit.ly/cgse0B #sausagemarketing #prodmktg #prodmgmt

]]> By: Tanongsak Somwong http://www.rocketwatcher.com/blog/2010/06/content-marketing-and-trusted-advisors.html/comment-page-1#comment-3721 Tanongsak Somwong Tue, 29 Jun 2010 01:00:37 +0000 http://www.rocketwatcher.com/?p=1639#comment-3721 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @sausagebot: RT @RichMironov: RT @aprildunford: Can web sausage build trust with prospects? http://bit.ly/cgse0B #sausagemarketing #prodmktg #prodmgmt</span></span> RT @sausagebot: RT @RichMironov: RT @aprildunford: Can web sausage build trust with prospects? http://bit.ly/cgse0B #sausagemarketing #prodmktg #prodmgmt

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