Comments on: Influencers Suck

By: chrismcnamara

chrismcnamara — Mon, 05 Dec 2011 22:56:33 +0000

Marketing tip: why concentrating on social media "influencers" can be a nightmare for you (spoiler: they complain): http://t.co/zi3JJjm5

By: Justin Style

Justin Style — Tue, 20 Sep 2011 06:07:42 +0000

Great article! Influencers can be even more valuable than a good review in the major tech press, but i think its not as simple as just targeting the top dogs. There seems to be different types of influencers that you can engage in different ways. I guess an important question to ask, is why are they influencers? If you know that you can probably figure out how they might help you out, whether it be shameless promotion for freebies, casual advice, or something more official.

By: Chris Schmitt

Chris Schmitt — Wed, 05 Jan 2011 02:32:19 +0000

Insightful and useful article on influencer marketing | Rocket Watcher http://bit.ly/eSPvFY

By: Ryan Gamble

Ryan Gamble — Wed, 05 Jan 2011 02:32:14 +0000

RT @chrisjschmitt: Insightful and useful article on influencer marketing | Rocket Watcher http://bit.ly/eSPvFY

By: Ignacio

Ignacio — Wed, 22 Dec 2010 09:57:19 +0000

Influencer Marketing is Hard | Rocket Watcher Product Marketing for Startups: http://bit.ly/dgZcJo

By: aprildunford

aprildunford — Wed, 15 Dec 2010 02:14:37 +0000

Hey Evan,
Thanks for the comment. I totally agree with you (the title of the post is a bit of a joke) and that’s the point of this post. There are right ways and wrong ways to work with influencers – this one is a bit of a cautionary tale.
April

By: Evan Quinn

Evan Quinn — Mon, 13 Dec 2010 17:51:23 +0000

Just couldn’t help myself from responding even though April’s original post is over 5 months old. Sometimes influencers do indeed suck. But sometimes the co performing the influencer campaign sucks. The trick is to be credible, engage rather than pitch, be open (yes to criticism), not expect miracles, and be willing to adapt. One campaign seldom cuts it, working with influencers has to be thought as long-term relationship building. Finally, one can recruit and create influencers, you don’t have to totally live with hand you have been dealt (e.g. “branded journalism.”). After a few tries, it isn’t that hard either.

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【资源】产品经理、运营、市场营销必看的19个国外博客 | 鸟人网 — Fri, 03 Dec 2010 08:08:12 +0000

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By: Prolific Dyslexic

Prolific Dyslexic — Fri, 26 Nov 2010 11:52:36 +0000

@gurgaoncynic well, yes and no. If marketers start relying on it (http://mpld.it/0YjE) has potential. There r hurdles (http://mpld.it/fC7KS)

By: Meltzer Media

Meltzer Media — Wed, 24 Nov 2010 19:40:45 +0000

Great ideas for dealing with bad influences to your business. Thanks.