Vote for this SXSW Content Marketing Panel
Last year I attended South by Southwest Interactive and while I did attend a lot of great sessions I wished there had been an advanced session on Content Marketing. In particular I wanted to see a session focused on using Content in a much more strategic, long-term way. I’m interested in how companies can use content not just tactically to drive awareness and traffic, but also in a systematic way to drive leads through a sales cycle from awareness, though the different phases of evaluation and selection through to closing sales.
I decided to gather 4 of the smartest Content Marketing folks I could think of together and submitted the panel that I would have liked to have seen last time around. Amazingly, they all agreed. Here’s the lineup:
Jay Baer – Social Media Strategy consultant and the author of the Convince and Convert blog.
Valeria Maltoni – Director of Strategy at Powered Inc. And author of the Conversation Agent blog.
David Meerman Scott – Author of several books including the marketing classic The New Rules of Marketing and PR and the author of the Web Ink Now blog.
Joe Pulizzi – founder of Junta 42 and The Content Marketing Institute, and author of Get Content, Get Customers.
If you’d like to hear what these folks have to say as much as I would, PLEASE CLICK HERE TO VOTE FOR THIS SESSION. You’ll need to register to give it the thumbs up (it’s painless, trust me) and feel free to leave a comment over there that might encourage other folks to vote too. Thanks so much!!
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Vote 4 my SXSW Content Marketing Panel http://bit.ly/bMk2vm feat @jaybaer @conversationagent @dmscott @juntajoe pls RT
Got my vote. Good luck!
Thanks Alexa!
RT @aprildunford: Vote 4 my SXSW Content Marketing Panel http://bit.ly/bMk2vm feat @jaybaer @conversationagent @dmscott @juntajoe
Yes RT @aprildunford: Vote 4 my SXSW Content Marketing Panel http://bit.ly/bMk2vm feat @jaybaer @conversationagent @dmscott @juntajoe pls RT
voted! RT @aprildunford: Vote 4 my SXSW Content Marketing Panel http://bit.ly/bMk2vm
RT @aprildunford: Vote 4 my SXSW Content Marketing Panel http://bit.ly/bMk2vm feat @jaybaer @conversationagent @dmscott @juntajoe pls RT
RT @Junta42: RT @aprildunford: Vote 4 my SXSW Content Marketing Panel http://bit.ly/bMk2vm feat @jaybaer @conversationagent @dmscott @ju …
You got my vote (and I have no clue who those people are).
Thanks Jon! Trust me, they are very smart folk
April
Awesome panel April! You got my vote!
Thanks so much Amanda!
Sounds great! Conversation Agent is one of my favorite blogs (along with this one of course)!
Thanks so much Janet! I love Conversation Agent too. Valeria is awesome.
April
RT @aprildunford: Vote 4 my SXSW Content Marketing Panel http://bit.ly/bMk2vm feat @jaybaer @conversationagent @dmscott @juntajoe pls RT