Last week I did an interview with Canadian Business on the subject of social media and CEO’s. The reporter asked me this question (I’m paraphrasing):
“But shouldn’t you be worried that your CEO might say something that has a negative effect on the company? What if he/she does something offensive in public?”
I can understand why people would worry about things like that but frankly it’s a doomsday scenario that just hasn’t played out even though social media continues it’s march into the mainstream. Can you name me a single example of a CEO that has gotten into serious trouble because of their use of social media?
Not that I don’t think it’s ever going to happen. I can give you dozens of examples where a CEO has put his/her foot in their mouth in traditional media so why would social media be any different? We don’t question that our CEO’s should engage with traditional media (even though there are risks), because we understand the benefits. While I don’ t believe that every CEO should have their own blog or Twitter account, I do believe that every company should have a social media presence of some sort and that the CEO should occasionally use that forum to share their views with the world. Like traditional media, the benefits far outweigh the risks in my opinion.
The full text of the article is here.
What do you think?