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Should you bother to position your product against your competitors? You should. However, be aware that both how you accomplish that and who you are positioning against isn’t always obvious.
Are startup marketers sacrificing Art for Revenue? If so, does that make us lousy marketers? Are we destroying the higher purpose of marketing by being too darn practical?
Startups and large companies are capable of really different things and surprisingly they have massive misconceptions about how the other operates.
On the changing nature of marketing in general and what that means for product marketing professionals in particular.
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