Less is More: Why B2B Marketers Know Fewer Leads are Better
A new study confirms what many marketers already know – that handing over under-developed leads to reps that don’t have the capacity to absorb them is a losers game.
Archive for March, 2011
Why Most Marketers Suck
Fred Wilson says that marketers have done more damage at his portfolio companies that any other function. Do most marketers really suck or is there something else going on?
Should Your Messaging Use Your Competitor’s Terminology?
Should you describe your market the same way your competitor’s do or try to come up with new terms that help you to differentiate what you do?
Market Point of View: Do You Have One?
Your market point of view can easily be developed, shared and defined in the pre-launch phase of a startup
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