How B2B Product Marketing is Different from B2C
Long sales cycles, purchasing teams, politics – selling to enterprises is nothing like selling to consumers. Here are 9 big differences every product marketer should know.
Archive for May, 2011
Politics in Startups vs. Big Companies
Some people think there aren’t any politics inside a startup. Not true. Startups and big companies both have politics, they are just very types of politics.
Does Your Startup Need a Rockstar Marketer or a B Player?
Most startups I talk to are looking for a “rockstar” head of marketing. Sometimes I think a B player is more what they need.
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