Long sales cycles, purchasing teams, politics – selling to enterprises is nothing like selling to consumers. Here are 9 big differences every product marketer should know.
Archive for May, 2011
Some people think there aren’t any politics inside a startup. Not true. Startups and big companies both have politics, they are just very types of politics.
Most startups I talk to are looking for a “rockstar” head of marketing. Sometimes I think a B player is more what they need.