Startup Launch Marketing

I think there is a lot of confusion over what the word “launch” means and what marketing things a startup should be doing when they launch. I don’t believe that demoing at an event like TechCrunch Disrupt is equivalent to a launch. Nor do I believe...
Your Puny Marketing Budget is a Weapon

Your Puny Marketing Budget is a Weapon

Did you ever wonder why big companies have such boring marketing? I’ve heard lots of theories about this – they don’t like to take risks, they make decisions by committee and the good ideas get watered down or they do boring marketing because they have always done...