Why You Can’t Market like Apple (or Why Marketing is Hard)
Armchair marketers think I should be able to just copy what Apple or Facebook or Groupon is doing. Here are some reasons why this doesn’t work.
Archive for June, 2011
“My Friends” is not a Market Segment
Your product is getting great traction with your friends. Now what?
Startup Launch Marketing
A launch is a multi-stage event. This is a framework for startup marketers that shows different tactics that can be executed at each stage.
Customer Retention: 7 Ideas for Marketers
You’re 4 times more likely to close business with an existing customer than a new prospect. Here are 7 ideas for marketers looking to retain customers and drive more sales.
Your Puny Marketing Budget is a Weapon
Every marketer with a small budget wishes they could have a bigger one. Why is it then that big companies have such boring marketing?
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