Armchair marketers think I should be able to just copy what Apple or Facebook or Groupon is doing. Here are some reasons why this doesn’t work.
Archive for June, 2011
Your product is getting great traction with your friends. Now what?
A launch is a multi-stage event. This is a framework for startup marketers that shows different tactics that can be executed at each stage.
You’re 4 times more likely to close business with an existing customer than a new prospect. Here are 7 ideas for marketers looking to retain customers and drive more sales.
Every marketer with a small budget wishes they could have a bigger one. Why is it then that big companies have such boring marketing?