A good startup marketing plan is based on understanding customers but that doesn’t mean you won’t be tracking and adjusting a set of assumptions.
Archive for July, 2012
Deeply understanding how your prospects move through the buying cycle is really important when structuring a marketing plan that drives customer acquisition. Mapping this process requires an understanding of the stages that a customer moves through from not understanding that they have a problem through to buying, and renewal.
Marketing is such a broad term that spans PR, branding, lead generation, messaging, SEO, advertising. It’s easy for startup marketers to get distracted with tasks that don’t contribute to the real goal.
Many startup marketers will immediately jump to deciding which tactics to execute on before they have explored their target customers. In this presentation I talk about why there might be a more systematic way to approaching building a startup marketing plan.
A lot of startups don’t have a documented marketing plan. Here are three good reasons you should have one.