Data on how your inside sales teams respond to leads shows a clear pattern in what a rep should do to increase the likelihood of reaching a prospect.
Archive for August, 2012
Companies might say they want to prove their “authenticity” by interacting with customers in an more human way over social media. But is authenticity really the goal? And why do they keep messing this up?
Most startup marketing plans are useless static documents. Here’s how to build a marketing plan that’s a dynamic operational blueprint for the marketing team.
I participated in a startup accelerator mentor day yesterday. Here’s my advice from a mentor’s perspective on how startups can make the most of a day like that.
Crafting great value propositions is a critical marketing job but creating them isn’t easy. This template helps capture the necessary inputs and assumptions.
Marketing experts have many different answers to this question but how do you know which answer is right for your startup?