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Rocket Watcher Startup Marketing

Archive for February, 2013

storytelling crop

Startup Storytelling and Media Coverage

You might not think you have stories to tell but stories can be found everywhere from current events to hiding in your own customer data.

Bad Marketing

Addressing the 3 Root Causes of Bad Marketing

This presentation is from a startup marketing workshop I gave this week. The deck covers how startup marketers can design a marketing plan and programs in a more strategic and less tactical way to address the 3 root causes of bad marketing.

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