Rocket Watcher Startup Marketing

Addressing the 3 Root Causes of Bad Marketing

I did a workshop at Communitech (where I’m currently serving as an EIR a day or two a week) on startup marketing and in particular how you would design a marketing plan and programs in a more strategic and less tactical way to address the 3 root causes of bad marketing.

If you have been following my presentations over the past year you will recognize some of the content here but are some new additions and refinements from previous decks. I’ve also added some additional notes on this presentation over on the RocketScope blog.

 

15 February, 2013 | 3 Comments

  • wcg

    April,

    Please tell me you’ve trademarked “The Cycle of Meh” Many (most?) marketing professionals live there. Funny yet sad and true.

    • http://www.rocketwatcher.com/ April Dunford

      LOL – maybe someday :)

  • Kaan Etem

    Really useful stuff on this blog. Thanks. I’ll be using some of the ideas in this presentation immediately.

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