Blackberry vs. iPhone on CBC’s The National
Here’s a clip of me talking about my Blackberry on CBC’s The National. I talk about why I’m not using the iPhone and get to say the word “fart” on Canadian national TV.
Commentary
The Google Superbowl Ad: Why Now?
Google launched their first ever major TV ad last night at the Superbowl and thinking about it I had a moment where I thought – “Oh dear, this is the end of them.” Why would Google want to do a TV ad now?
Microsoft and the Market for “Everything”
Steve Ballmer states that he wants Microsoft to “Invent everything that’s interesting on the planet.” Is that really a strategy that can work, even for a company the size of Microsoft?
Google Chrome OS: Dissecting A Great Marketing Announcement
Last week I was having a heated discussion with another marketer about Google’s marketing and my position was that Google’s marketing hasn’t impressed me much. And by marketing I mean the way they launch, message and position products. The exception has been Google Chrome which I’ve written about before and I thought was a good [...]
A Product Marketing Case Study: Rypple
I had an interesting chat with a startup and I wanted to share their story because I think that it’s one that product marketers and product managers could learn a lot from. The founders of this company were founders of a successful company called Workbrain. Workbrain provided solutions for workforce management and grew to close [...]
Lipstick on the Enviropig: A Tale of Messaging and Manure
If you tell people something is great and make sure not to talk about any of the risks or downsides of your product people will believe you, right?
Marketing, Lying and the iPhone 4
The recent issues with the iPhone 4 have ignited a debate about whether or not Apple lied to consumers. In the end it doesn’t matter because the damage is done. Rebuilding trust with consumers is difficult and expensive.
Android and Google and Branding
Android is often thought of as a Google brand – it isn’t – and there are interesting signs that it will become very distinct from the Google brand in the future.
I’ll Take a Bold: The Starbucks Via Launch
I normally cover startup technology on this blog but occasionally I think it’s good to look at what’s happening in the wider world of marketing to see if there are lessons we can learn and apply to our little corner of the world. This week Starbucks launched Starbucks Via, a product they describe as a [...]
Product Launch: Wolfram|Alpha Lessons
You might not have heard of Wolfram|Alpha yet, but you will. The purpose of this post isn’t to get into what it is or what it does. Instead what I wanted to do is highlight a few things that I think that team is doing well from a Product Marketing perspective. They understand that positioning [...]
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