The Google Superbowl Ad: Why Now?

Google launched their first ever major TV ad last night at the Superbowl and thinking about it I had a moment where I thought – “Oh dear, I’m watching the beginning of the end.” I’ve worked at tech companies that spent a fortune on TV ads...

Android and Google and Branding

If you are a marketing person and you haven’t been following what Google is doing with Android, you should be because it’s fascinating stuff. Android is a mobile operating system that was developed by the company of the same name, acquired by Google, and...

Marketing Lessons from Foursquare

Foursquare is a location-based social networking application that’s been described “Twitter for locations.”  It lets users subscribe to each other and the information shared is about where you are rather than what you are doing.  It’s...

Microsoft and the Market for “Everything”

The lead story in the Sunday New York Times Business section this week focused on Microsoft’s broad business strategy.  Titled “Forecast for Microsoft: Partly Cloudy”, the piece included interesting quotes from various Microsoft executives discussing...

I’ll Take a Bold: The Starbucks Via Launch

I normally cover startup technology on this blog but occasionally I think it’s good to look at what’s happening in the wider world of marketing to see if there are lessons we can learn and apply to our little corner of the world. This week Starbucks...
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