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Why aren’t you running a customer advisory council? A customer advisory board or council is a great way to gain market insight, attain feedback on strategy and direction as well as build deep relationships with key customers. Here are some tips I wish someone had shared with me before I ran my first one: 1. [...]
There is a lot of talk this week about the new Facebook redesign and how much some users dislike it. Facebook CEO Mark Zuckerberg allegedly said that “the most disruptive companies don’t listen to their customers.” On the surface this sounds completely insane! We’re supposed to listen to customers, aren’t we? Well, sort of, sometimes. [...]
I’ve found that in general for a V1/Beta launch, teams are too focused on technology and not focused enough on customer pain points, user experience and the market. Why? Because by definition, they don’t have much customer experience yet! If you don’t have any pre-launch customer experience then what makes you think you know anything [...]
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