Startup Marketing and Sales
by April Dunford

Subscribe for Updates via Email

Be amazed when updates magically appear in your inbox


Google Chrome OS: Dissecting A Great Marketing Announcement


Last week I was having a heated discussion with another marketer about Google’s marketing and my position was that Google’s marketing hasn’t impressed me much.  And by marketing I mean the way they launch, message and position products.  The exception has been Google Chrome which I’ve written about before and I thought was a good […]

Is Facebook’s Zuckerberg Right? Sometimes Listening to Your Customers is “Stupid.”


There is a lot of talk this week about the new Facebook redesign and how much some users dislike it.  Facebook CEO Mark Zuckerberg allegedly said that “the most disruptive companies don’t listen to their customers.”  On the surface this sounds completely insane!  We’re supposed to listen to customers, aren’t we? Well, sort of, sometimes. […]

Product Launches: Cuil vs. Chrome


I’ve found that in general for a V1/Beta launch, teams are too focused on technology and not focused enough on customer pain points, user experience and the market. Why? Because by definition, they don’t have much customer experience yet! If you don’t have any pre-launch customer experience then what makes you think you know anything […]

Newer Posts