You might not have heard of Wolfram|Alpha yet, but you will. The purpose of this post isn’t to get into what it is or what it does. Instead what I wanted to do is highlight a few things that I think that team is doing well from a Product Marketing perspective. They understand that positioning [...]
I had an interesting chat with a startup and I wanted to share their story because I think that it’s one that product marketers and product managers could learn a lot from. The founders of this company were founders of a successful company called Workbrain. Workbrain provided solutions for workforce management and grew to close [...]
There is a lot of talk this week about the new Facebook redesign and how much some users dislike it. Facebook CEO Mark Zuckerberg allegedly said that “the most disruptive companies don’t listen to their customers.” On the surface this sounds completely insane! We’re supposed to listen to customers, aren’t we? Well, sort of, sometimes. [...]
Why aren’t you running a customer advisory council? A customer advisory board or council is a great way to gain market insight, attain feedback on strategy and direction as well as build deep relationships with key customers. Here are some tips I wish someone had shared with me before I ran my first one: 1. [...]
I’ve found that in general for a V1/Beta launch, teams are too focused on technology and not focused enough on customer pain points, user experience and the market. Why? Because by definition, they don’t have much customer experience yet! If you don’t have any pre-launch customer experience then what makes you think you know anything [...]
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Should Only Startups with Products Get Funded?
Is a startup with a defined product for a specific market really more valuable than a startup without those things? It depends on what you know about your market.
6 Skills That Will get you a Startup Marketing Job
The skills startups are looking for in a marketing hire are remarkably consistent. These are the skills I hear about the most and how you might easily get them.
A/B Testing: Knowing What Works Doesn’t Tell you Why
The results of an experiment where a hand-drawn doodle outperforms a professionally designed ad. tell us what worked but not necessarily why.
Industry Analysts: Can You Buy Coverage?
Industry analyst firms like Forrester and Gartner Group won’t write about you just because you pay them. You should be happy they don’t.