Rocket Watcher by April Dunford

Android is often thought of as a Google brand – it isn’t – and there are interesting signs that it will become very distinct from the Google brand in the future.

Foursquare is a location-based social networking application that’s been described “Twitter for locations.” It lets users subscribe to each other and the information shared is about where you are rather than what you are doing. It’s been rolling out on a city by city basis over the past few months. I finally got a chance to try it and I think there are some interesting things that marketers can learn from foursquare.

Share
I normally cover startup technology on this blog but occasionally I think it’s good to look at what’s happening in the wider world of marketing to see if there are lessons we can learn and apply to our little corner of the world.
This week Starbucks launched Starbucks Via, a product they describe as a “breakthrough [...]

ShareLast week I was having a heated discussion with another marketer about Google’s marketing and my position was that Google’s marketing hasn’t impressed me much.  And by marketing I mean the way they launch, message and position products.  The exception has been Google Chrome which I’ve written about before and I thought was a good [...]

ShareYou might not have heard of Wolfram|Alpha yet, but you will.  The purpose of this post isn’t to get into what it is or what it does.  Instead what I wanted to do is highlight a few things that I think that team is doing well from a Product Marketing perspective.

They understand that positioning is [...]

ShareI had an interesting chat with a startup and I wanted to share their story because I think that it’s one that product marketers and product managers could learn a lot from.
The founders of this company were founders of a successful company called Workbrain.  Workbrain provided solutions for workforce management and grew to close to [...]

Share
Why aren’t you running a customer advisory council?  A customer advisory board or council is a great way to gain market insight, attain feedback on strategy and direction as well as build deep
relationships with key customers.  Here are some tips I wish someone had shared with me before I ran my first one:
1.  Pick your [...]

Share

I’ve found that in general for a V1/Beta launch, teams are too focused on technology and not focused enough on customer pain points, user experience and the market. Why? Because by definition, they don’t have much customer experience yet!

If you don’t have any pre-launch customer experience then what makes [...]