3 Reasons to Build a Startup Marketing Plan
A lot of startups don’t have a documented marketing plan. Here are three good reasons you should have one.
Featured Posts
Startup Marketing: Does the Competition Matter?
Prospects are evaluating your solution against alternatives (which may not be products) and communicating how you are better than those alternatives is a key part of great startup marketing.
Startup Marketing: A Systems Approach
Many startup marketers will immediately jump to deciding which tactics to execute on before they have explored their target customers. In this presentation I talk about why there might be a more systematic way to approaching building a startup marketing plan.
6 Skills That Will get you a Startup Marketing Job
The skills startups are looking for in a marketing hire are remarkably consistent. These are the skills I hear about the most and how you might easily get them.
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