The definitive list of all of the things that a senior startup marketer is responsible for.
Many startup marketers will immediately jump to deciding which tactics to execute on before they have explored their target customers. In this presentation I talk about why there might be a more systematic way to approaching building a startup marketing plan.
Startups often don’t consider the journey that the buyer goes through when they are doing their marketing content planning. This sheatsheet will help get you started.
We all know understanding our buyers is important. Here are some tips on getting better customer insight.