The Difference Between Good and Bad Marketing
Marketing is such a broad term that spans PR, branding, lead generation, messaging, SEO, advertising. It’s easy for startup marketers to get distracted with tasks that don’t contribute to the real goal.
Lead Gen
A/B Testing: Knowing What Works Doesn’t Tell you Why
The results of an experiment where a hand-drawn doodle outperforms a professionally designed ad. tell us what worked but not necessarily why.
Customer Retention: 7 Ideas for Marketers
You’re 4 times more likely to close business with an existing customer than a new prospect. Here are 7 ideas for marketers looking to retain customers and drive more sales.
Less is More: Why B2B Marketers Know Fewer Leads are Better
A new study confirms what many marketers already know – that handing over under-developed leads to reps that don’t have the capacity to absorb them is a losers game.
Are You Ignoring Half of Your Sales Funnel?
There are two types of B2B companies: those that only worry about their sales funnel and those that only worry about their marketing funnel. Ideally these need to be tracked as one integrated pipeline.
How to Make Prospects 100X More Likely to Talk to You
Data on how your inside sales teams respond to leads shows a clear pattern in what a rep should do to increase the likelihood of reaching a prospect.
Modelling the Customer Buying Process
Deeply understanding how your prospects move through the buying cycle is really important when structuring a marketing plan that drives customer acquisition. Mapping this process requires an understanding of the stages that a customer moves through from not understanding that they have a problem through to buying, and renewal.
Pitching to Bloggers (and Journalists) – Tips for Startups
Most startups don’t have an agency helping them get coverage in blogs and publications. Here are some tips based on my experience.
“My Friends” is not a Market Segment
Your product is getting great traction with your friends. Now what?
Startup Messaging: Should You Differentiate Against Your Competitors?
Should you bother to position your product against your competitors? You should. However, be aware that both how you accomplish that and who you are positioning against isn’t always obvious.
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