Years ago when I was consulting for startups, I created something I called “A Startup Marketing Framework“. I used it mainly as a tool to describe the kinds of things that I could help folks with. Startups found it useful and it is still a popular piece of content on this site. Last week I had […]
I spoke at an awesome startup event this week called Startup Empire. It was a sold-out conference with a great set of speakers including John Baker from Desire2Learn, Dan Debow from Salesforce, Harley Finkelstein from Shopify and Michael Litt from Vidyard and others. You can scroll down for my slides. I decided to focus on […]
Data on how your inside sales teams respond to leads shows a clear pattern in what a rep should do to increase the likelihood of reaching a prospect.
Marketing is such a broad term that spans PR, branding, lead generation, messaging, SEO, advertising. It’s easy for startup marketers to get distracted with tasks that don’t contribute to the real goal.
Deeply understanding how your prospects move through the buying cycle is really important when structuring a marketing plan that drives customer acquisition. Mapping this process requires an understanding of the stages that a customer moves through from not understanding that they have a problem through to buying, and renewal.
The results of an experiment where a hand-drawn doodle outperforms a professionally designed ad. tell us what worked but not necessarily why.
Most startups don’t have an agency helping them get coverage in blogs and publications. Here are some tips based on my experience.
You’re 4 times more likely to close business with an existing customer than a new prospect. Here are 7 ideas for marketers looking to retain customers and drive more sales.
Your product is getting great traction with your friends. Now what?
A new study confirms what many marketers already know – that handing over under-developed leads to reps that don’t have the capacity to absorb them is a losers game.