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RocketWatcher

Startup Marketing and Sales
by April Dunford

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A Startup Marketing Framework (version 3)

02/22/2015

Years ago when I was consulting for startups, I created something I called “A Startup Marketing Framework“. I used it mainly as a tool to describe the kinds of things that I could help folks with. Startups found it useful and it is still a popular piece of content on this site. Last week I had […]

7 Steps to Better Startup Value Propositions

08/14/2013

Marketing messages and value propositions are notoriously difficult to create for startups. Startup founders have a tendency to focus too much on features and not enough on the value those features deliver. They also often spend too much time talking about features that don’t really differentiate them from their competitors or are simply irrelevant for […]

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