Startup Storytelling and Media Coverage

Startup Storytelling and Media Coverage

Mark Suster had a great post┬árecently on whether or not a startup should announce their funding that was really more about what are considered “newsworthy” stories for modern blogs and media outlets. Mark makes a good point that it used to be that funding...

Startup Branding and Selling to Martians

This week I read a couple of blog posts on the topic of Branding for startups that bothered me. Both posts tried to make the same 2 points about startup marketing: Branding is THE most important facet of startup marketing Branding is about how your offering resonates...
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