A Value Proposition Worksheet

A Value Proposition Worksheet

Creating a great value proposition is a critical step in building good marketing messages but writing effective value propositions isn’t easy. Marketing schools still teach the standard for creating value propositions from Crossing the Chasm that looks like...
6 Pitch Lessons from the MIT Media Lab

6 Pitch Lessons from the MIT Media Lab

Research is a foreign concept to many startup folk. In startups we’re very focused on building something that will immediately sell and make a profit. Researchers aren’t necessarily looking to build finished products to be sold today (although occasionally...
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