Attaching your Startup Brand to a Movement
Attaching your startup brand to a movement involves figuring out what your brand stands for. Here’s a hint – the movement isn’t called “Making me Rich.”
Messaging
Everything You Say Matters
LinkedIn changed it’s email subject line from “Join my Network on LinkedIn” to “John Smith wants to stay in touch on LinkedIn.” Is this a big change? I think it is.
Buzzwords and Why We Can’t Stop Using Them
Buzzwords are a shortcut to explaining the real value of a product. No wonder we like to use them. Unfortunately there are no shortcuts to building great value propositions.
Do You Act Like Your Slogan?
Software companies worry about piracy. They worry about people who use their products in ways that are against the terms of service. It makes sense to guard against that. But those measures should never be at the expense of the experience of your best customers.
Follow. Forget. Fail. Why 3 Word Taglines Suck
Why is everyone so in love with 3 word taglines? Before you create one, think hard about your value proposition and messaging.
How To Get a Better Customer Quote
You’ve got happy customers and you want to show off what they’ve accomplished with your product in you marketing materials, online content and press releases. Here’s how to create a better set of customer quotes and some Good, Boring and Incomprehensible examples!
7 Rules for Perfect Press Releases
Nearly every startup I have worked with has been nervous about writing press releases. Lack of experience is one reason but people also think there are a set of secret rules to writing one “properly.” I’m also hearing startups say they believe press releases are irrelevant in an age of social media. I disagree. The majority of press releases really suck, but it doesn’t have to be that way.
Crafting Simple Value Statements
Startups often try to cram too many features into their messages and include benefits that aren’t differentiated or are irrelevant to their target market. This post covers a method for getting to a more streamlined value proposition.
Pre-Launch Marketing for Stealthy Startups
Just because you aren’t ready to talk about your product or service, doesn’t mean that you can’t start engaging with your market. Pre-launch is the perfect time to spread the word about your point of view on the market you intend to serve.
Beta Applies to Messaging Too: Rogers On Demand Online
I attended the Rogers On Demand Online preview event last night and it got me thinking about beta programs and marketing.
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