Should you bother to position your product against your competitors? You should. However, be aware that both how you accomplish that and who you are positioning against isn’t always obvious.
Large companies can often use shortcuts to describe what they do because customers understand the market segment they are in. Startups have to work harder to establish that frame of reference in the minds of prospects.
Marketers have the urge to change their basic messaging, even when it’s working. It’s an urge we need to fight.
You might be in a position to hire some outside folks to help you create content. Just don’t think it’s going to be too easy.
Good startup marketing starts with good messaging. You can have the greatest product in the world but if you can’t clearly communicate the value you deliver to your customers, nobody will ever be able to figure that out. Here are 6 ways to build better messages.
I gave a talk at DemoCamp Guelph on Messaging for Startups where I outlined the three key questions your messaging needs to answer for prospects – What the heck is it?, Is it for me? and Why buy it from you?
Great vertical marketing comes down to executing well in three areas: Messaging, Content and Sales Enablement.
As marketers we sometimes struggle to balance communicating in a way that’s authentic and yet unoffensive. When it comes to communication, like everything else in marketing, it pays to know your audience.
Naming your startup is hard! Here are six things to think about when choosing a company name including making sure the name is memorable, findable and differentiated.
You’ve got happy customers and you want to show off what they’ve accomplished with your product in you marketing materials, online content and press releases. Here’s how to create a better set of customer quotes and some Good, Boring and Incomprehensible examples!