I gave a talk at DemoCamp Guelph on Messaging for Startups where I outlined the three key questions your messaging needs to answer for prospects – What the heck is it?, Is it for me? and Why buy it from you?
Great vertical marketing comes down to executing well in three areas: Messaging, Content and Sales Enablement.
As marketers we sometimes struggle to balance communicating in a way that’s authentic and yet unoffensive. When it comes to communication, like everything else in marketing, it pays to know your audience.
Naming your startup is hard! Here are six things to think about when choosing a company name including making sure the name is memorable, findable and differentiated.
You’ve got happy customers and you want to show off what they’ve accomplished with your product in you marketing materials, online content and press releases. Here’s how to create a better set of customer quotes and some Good, Boring and Incomprehensible examples!
Attaching your startup brand to a movement involves figuring out what your brand stands for. Here’s a hint – the movement isn’t called “Making me Rich.”
Nearly every startup I have worked with has been nervous about writing press releases. Lack of experience is one reason but people also think there are a set of secret rules to writing one “properly.” I’m also hearing startups say they believe press releases are irrelevant in an age of social media. I disagree. The majority of press releases really suck, but it doesn’t have to be that way.
LinkedIn changed it’s email subject line from “Join my Network on LinkedIn” to “John Smith wants to stay in touch on LinkedIn.” Is this a big change? I think it is.
Startups often try to cram too many features into their messages and include benefits that aren’t differentiated or are irrelevant to their target market. This post covers a method for getting to a more streamlined value proposition.
Buzzwords are a shortcut to explaining the real value of a product. No wonder we like to use them. Unfortunately there are no shortcuts to building great value propositions.