Archives

RocketWatcher

Startup Marketing and Sales
by April Dunford

Be amazed when updates magically appear in your inbox

Messaging

7 Rules for Perfect Press Releases

02/02/2010

Nearly every startup I have worked with has been nervous about writing press releases. Lack of experience is one reason but people also think there are a set of secret rules to writing one “properly.” I’m also hearing startups say they believe press releases are irrelevant in an age of social media. I disagree. The majority of press releases really suck, but it doesn’t have to be that way.

Newer Posts
Older Posts