Your Startup Tagline is Anti-Social

Your Startup Tagline is Anti-Social

Most startup marketing folk seem to love taglines. Practically every web page I see has some version of the classic three-word tagline. As a marketer I appreciate the focus on distilling down the essence of what you do to its most simple form. As a human being...

If Your Message Works, Don’t Tinker With It

Al Ries published a great article in AdAge yesterday talking how a perfectly good message and value proposition can be ruined by too much “tinkering”.  The essence of his point is that when companies have a great message that’s working, there is...
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