Last updated by .
So you run product marketing for a release 1 IT product and your target vertical is financial services. Nice timing! Too bad about that global market meltdown thing. It’s possible that your CEO/Project Executive might be making some noises about revisiting that decision. Here are some things to think about. Consider this before you bail [...]
It’s been a lousy couple of weeks for everyone including folks in Marketing, particularly PR and Communications folks. Investors are freaking out and employees are anxious and distracted. Perky press releases about your wiz-bang new product just aren’t getting anyone’s attention right now. Go figure. I’ve read a lot about what companies should be doing [...]
Marketing is a mis-understood function. Sometimes Marketing is the only thing you need to be successful. Other times Marketing is evil and ruining everything. Sometimes it seems like both are true statements. Take cloud computing as an example. Last week Larry Ellison, the CEO of Oracle corp. was quoted as saying: “…we’ve redefined cloud computing [...]
Unless you’ve been under a rock for the past few weeks, you’ve read the discussion that is going on around PR and whether or not is necessary for a startup. Here is a quick summary for you under the rock types: Jason Calacanis says startups should fire their PR company. Steve Rubel says says PR [...]
I spent a couple of days in New York this week with a CIO Customer Advisory Board. The main purpose of the meeting was to get their un-filtered feedback on my company’s strategy and direction. That part of the meeting was confidential of course but I still wanted to share some observations from the meeting [...]
I’ve spent most of my career working on Version 1 products so I’ve done my share of product naming. The only thing I’ve learned is that few people actually know anything about how to do it well and in the end you are generally picking the least offensive name from a collection of crappy names. [...]
I got a response to this post via email which can be summarized as “Why does differentiation for tech products always have to be around technology? Most successful companies I know had me-too technology but a laser focus on their segment”. Good question (you could try commenting on the blog next time – huh, bub?) [...]
I has a discussion last week with a friend of mine that's starting a company. His product has some really innovative technology that came out of a university research project around managing, storing and retrieving data. We ended up spending almost an hour trying to answer the question "What is it?". Which of course is [...]
© Rocket Watcher: Product Marketing for Startups 2012. All rights reserved. Design & Developed by The Blog Studio.
Connect With Me
RSSLinked InTwitterGoogle Plus