Lousy Marketing Messages: 5 Causes and Solutions
There are so many examples of bad marketing messages out there yet some companies seem to effortlessly create great one. Why is that?
Product Marketing
Customer Retention: 7 Ideas for Marketers
You’re 4 times more likely to close business with an existing customer than a new prospect. Here are 7 ideas for marketers looking to retain customers and drive more sales.
Inbound Marketing and Product Marketing
On the changing nature of marketing in general and what that means for product marketing professionals in particular.
Marketing ROI: 5 Reasons You Aren’t Measuring it
A recent study showed that only 50% of marketers are tracking any sort of metrics to analyze ROI. I bet those 50% have great reasons not to measure results. Here are 5.
Brand Marketing has Left the Building
There is a shift away from traditional brand marketing to a more revenue-centric approach. This shift requires a fundamental change in the types of programs we execute and the way we measure the results of those programs.
Growth Hacking and B2B Startups
I have an engineering background, I love metrics, I believe in experiments and I’m not afraid to get my hands dirty on the product side. Does that make me a Growth Hacker? Not so fast you B2B marketer you.
Why You Can’t Market like Apple (or Why Marketing is Hard)
Armchair marketers think I should be able to just copy what Apple or Facebook or Groupon is doing. Here are some reasons why this doesn’t work.
How B2B Product Marketing is Different from B2C
Long sales cycles, purchasing teams, politics – selling to enterprises is nothing like selling to consumers. Here are 9 big differences every product marketer should know.
Marketing Tactics vs. Strategy: Striking a Balance
Startup marketers tend to naturally focus on either strategy or tactics but I think the key to success is striking a balance between the two.
Marketing is Dead (long live product marketing)
I gave the keynote talk at ProductCamp Amsterdam last weekend on the changing nature of buying and selling and how Product Marketing can save Marketing from itself.
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