I have an engineering background, I love metrics, I believe in experiments and I’m not afraid to get my hands dirty on the product side. Does that make me a Growth Hacker? Not so fast you B2B marketer you.
Armchair marketers think I should be able to just copy what Apple or Facebook or Groupon is doing. Here are some reasons why this doesn’t work.
You’re 4 times more likely to close business with an existing customer than a new prospect. Here are 7 ideas for marketers looking to retain customers and drive more sales.
Long sales cycles, purchasing teams, politics – selling to enterprises is nothing like selling to consumers. Here are 9 big differences every product marketer should know.
On the changing nature of marketing in general and what that means for product marketing professionals in particular.
Startup marketers tend to naturally focus on either strategy or tactics but I think the key to success is striking a balance between the two.
A recent study showed that only 50% of marketers are tracking any sort of metrics to analyze ROI. I bet those 50% have great reasons not to measure results. Here are 5.
I gave the keynote talk at ProductCamp Amsterdam last weekend on the changing nature of buying and selling and how Product Marketing can save Marketing from itself.
There is a shift away from traditional brand marketing to a more revenue-centric approach. This shift requires a fundamental change in the types of programs we execute and the way we measure the results of those programs.