Product Marketing & Social Media Skills: Talk is Cheap
If you are hiring a marketer and you want social media skills, how important is it that they are heavy social media users? Pretty darn important.
Category: Product Marketing
Product Marketing: Increasingly Important
Product marketing is misunderstood. When most people think of “marketing” they don’t think of product marketing – they think of branding and communications or advertising. However as companies increase their spending on social media and digital marketing it may be time to invest more in product marketing.
Selling vs. Buying: A Marketing Wake-up Call
The shift in marketing from selling to buying will drive a shift in the way we market and the way we organize marketing departments. Are Messaging, Content, Customer Retention and Visibility getting the focus they deserve from your marketing team?
A New Marketing Framework
I wanted to construct a framework similar to the Pragmatic Marketing Framework from a purely marketing point of view. This is my marketing framework I’ve built based on my experience and what I’ve seen other smart marketers doing.
7 Key Elements of a Marketing Plan
You have a product people love and you understand who the people are that love it. Now’s a good time to build a marketing plan. There are 7 key elements of a good marketing plan: Segmentation, Competition, Value, Messaging, Goals and Measures, Tactics and a Timeline.
Is Your Marketing Content Worth Receiving?
The marketing content we used to create compared with what we are building now is vastly different. Yesterday’s marketing content was about communicating, today it’s about building things that are useful.
Product Marketing vs. Brand Marketing
Most early-stage startups don’t do brand marketing simply because they don’t yet have an established brand in the marketplace. The natural place for them to start is with product marketing. As a company becomes more well-known and expands to multiple offerings, they gradually add brand marketing to the mix.
6 Steps to Better Content Marketing
Content marketing is becoming the cornerstone of a modern marketing plan. Here are some tips on how to do better content marketing (plus links to some great content marketing resources).
Beta as a Product Marketing Exercise
A recurring theme of my conversations with folks in the past week has to do with Beta products and what the goal of beta testing is really about, particularly when you are talking about bringing a new product to market. My point of view on this is that beta testing is as much a marketing [...]
