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Startup Marketing and Sales
by April Dunford

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Product Marketing

Innovating Through Recession

11/24/2008

Paul Dunay at Buzz Marketing writes a post here pointing to a research paper by Andrew Razeghi from the Kellogg School of Management on Innovating Through Recession. Andrew makes 7 great points in this paper but I love the first one where he states: Listen to the market. It’s quieter when it’s less crowded. Unmet […]

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