Product marketing is misunderstood. When most people think of “marketing” they don’t think of product marketing – they think of branding and communications or advertising. However as companies increase their spending on social media and digital marketing it may be time to invest more in product marketing.
There are a lot of reasons your marketing might not be smelling like a rose. There’s a saying that when you live in the barn, you can’t smell the pigs. I invite you to poke around your own pen to discover the source of that funky smell coming from your marketing by checking out these five reasons your marketing might stink.
I attended a panel on Neuromarketing at SxSW this year. I assumed that only folks doing TV ads for the large companies would be interested in this stuff but at SxSW I heard marketers at smaller companies talking about it which frankly, scared me. I believe that marketers should ignore Neuromarketing (at least for now).
Most early-stage startups don’t do brand marketing simply because they don’t yet have an established brand in the marketplace. The natural place for them to start is with product marketing. As a company becomes more well-known and expands to multiple offerings, they gradually add brand marketing to the mix.
Content marketing is becoming the cornerstone of a modern marketing plan. Here are some tips on how to do better content marketing (plus links to some great content marketing resources).
A recurring theme of my conversations with folks in the past week has to do with Beta products and what the goal of beta testing is really about, particularly when you are talking about bringing a new product to market. My point of view on this is that beta testing is as much a marketing […]
Hugh MacLeod describes “social objects” as things that get people talking. B2C marketers have been doing this forever but B2B marketers need to catch up.
The last few days I’ve had a lot of interesting conversations about Twitter because what I am now referring to as “the incident”. This has already discussed way beyond what it deserves but there is one point that has been missed that I feel like I need to clarify. The reporter did not call me […]
Paul Dunay at Buzz Marketing writes a post here pointing to a research paper by Andrew Razeghi from the Kellogg School of Management on Innovating Through Recession. Andrew makes 7 great points in this paper but I love the first one where he states: Listen to the market. It’s quieter when it’s less crowded. Unmet […]