Pitching to Bloggers (and Journalists) – Tips for Startups
Most startups don’t have an agency helping them get coverage in blogs and publications. Here are some tips based on my experience.
Category: Social Media
Infographics – The Lindsay Lohan of Content?
Somewhere along the way Infographics have become the web version of shouting “Hey look a rainbow!!” and we look, even though we know most of the time it’s a trick and there isn’t a rainbow there at all.
The Twitter Butterfly Effect
Over the past year I’ve had 2 interesting experiences where I’ve tweeted something that seemed insignificant at the time and those tweets went on to have a life of their own. Here are 2 examples.
CEO’s and Social Media: Opportunity or Threat?
Why do we worry so much about CEO’s and Social Media when we don’t question that they should participate in traditional media?
Marketing is Dead (long live product marketing)
I gave the keynote talk at ProductCamp Amsterdam last weekend on the changing nature of buying and selling and how Product Marketing can save Marketing from itself.
Brand Marketing has Left the Building
There is a shift away from traditional brand marketing to a more revenue-centric approach. This shift requires a fundamental change in the types of programs we execute and the way we measure the results of those programs.
Influencers Suck
When Virgin America and Klout teamed up to run an influencer marketing campaign, the goal was to generate online buzz. It worked, but not exactly in the way you might imagine.
Content Marketing and “Trusted Advisors”
In many larger organizations, sales folks are trained to become “trusted advisors” to their accounts. To attain this status, account managers need to demonstrate a deep understanding of the customer’s environment and pains and offer valued advice and support. It strikes me that this is exactly the goal of a great content marketing strategy.
Product Marketing & Social Media Skills: Talk is Cheap
If you are hiring a marketer and you want social media skills, how important is it that they are heavy social media users? Pretty darn important.
Twitter: Is Marketing Doing it Wrong?
Marketers love Twitter these days for a list of reasons including using it converse with customers and influencers, sharing content and driving traffic to websites. There has been so much talk about Twitter in Marketing circles, you would think that everyone would have it figured out by now. I have been a fairly heavy Twitter user for the past couple of years and here are a few things I see folks doing that I believe are just wrong.
