Rocket Watcher by April Dunford

Nearly every startup I have worked with has been nervous about writing press releases. Lack of experience is one reason but people also think there are a set of secret rules to writing one “properly.” I’m also hearing startups say they believe press releases are irrelevant in an age of social media. I disagree. The majority of press releases really suck, but it doesn’t have to be that way.

ShareMy mother always said I had a face for radio and lately I’m doing a lot of podcasts.  Here’s a conversation I had with Tom Grant a Sr. Analyst with Forrester Research and the creator of the excellent Heretech podcast.  He calls me a lot of names at the beginning like “ebullient” and “irrepressible” but [...]

A podcast with April Dunford and Trafcon News covering social media and Product Management.

Foursquare is a location-based social networking application that’s been described “Twitter for locations.” It lets users subscribe to each other and the information shared is about where you are rather than what you are doing. It’s been rolling out on a city by city basis over the past few months. I finally got a chance to try it and I think there are some interesting things that marketers can learn from foursquare.

Hugh MacLeod describes “social objects” as things that get people talking. B2C marketers have been doing this forever but B2B marketers need to catch up.

Product marketers need to develop a content plan that includes the creation of web content, blog posts, presentations, links, screencasts, custom collateral, white papers and eBooks.

Pilot projects for enterprise software may have to change as enterprise software becomes more socially-enabled.

ShareTodd Defren over at PRSquared (an awesome blog for PR folks that you should read) raises an interesting question about the future of PR and poses that the role of PR is shifting.  Here’s an excerpt:
When people talk about the “Death of Public Relations,” it doesn’t
bother me at all.  I know what they are talking [...]

ShareThere was a study that was reported on recently with the bold headline “Social Media Fails to Manifest as a Marketing Medium“.  The article covers the results of a study done by consumer research firm, Knowledge Networks.  Their press release summarizes the results with the equally bold title “INTERNET USERS TURN TO SOCIAL MEDIA TO SEEK [...]

ShareThomas Fuchs Martin over at webproductblog.com had a great post called “the 7 reasons why good product managers must be on Twitter” which covers the big reasons like listening to customer feedback and connecting with other PM’s.  This then got me thinking about other perhaps less pressing reasons to be on Twitter and I give [...]