Companies might say they want to prove their “authenticity” by interacting with customers in an more human way over social media. But is authenticity really the goal? And why do they keep messing this up?
Be a Smarter Marketer
Sign up now for the weekly digest of startup marketing information, links and tools.
advertising advisory board advisory council awards b2b b2b marketing Blogging Branding competition content marketing customer customer development customer retention customer service early adopters featured Google hiring innovation launch lead generation marketing marketing plan market strategy Messaging podcast positioning PR product/market fit productcamp product launch Product Management Product Marketing references Sales segmentation Social Media speaking startup startup marketing storytelling Strategy Twitter value proposition VC